Discover what's up in the business of marketing each Friday.
Mark Zuckerberg Bypassed Facebook Board, Bankers & Lawyers During Instagram Deal
While Mark Zuckerberg only owns 28% of Facebook, he still maintains 57% of voting rights. Zuckerberg flexed this power freely during the Facebook-Instagram deal, reaching a deal in just 3 days without consulting outside sources. The Wall Street Journal reports that Zuckerberg and Kevin Systrom, CEO of Instagram, worked out the deal over three days of negotiating in Zuck’s 7 million dollar home in Palo Alto. Absent from the deal were lawyers, bankers, and the Facebook board.
Talks between the two companies started when Zuckerberg called Systrom asking to meet on April 5th. Instragram was about to take on a deal for an extra $50 million in venture capital… until the Facebook CEO called. The two met each day in the Palo Alto home with Systrom driving back to his San Francisco home each night.
The initial number thrown out by the Instagram CEO was $2 billion dollars. While the valuation of Instagram was negotiated down quite a bit, it stayed in the 10 digit range. The strongest negotiating point for Instagram was their mobile dominance. Facebook has traditionally struggled with mobile, while Instragram is a mobile/tablet app only service. Not wanting to fall behind in mobile, the deal was made by Facebook.
One of the biggest surprises was that no lawyers, bankers or outside consultants were brought in on the acquisition. For the most part the two CEOs hashed out the details of the billion dollar deal with no outside help. The initial post announcing the acquisition on Mark Zuckerberg’s wall seemed unusual, well, because it was. The deal just happened so quickly with so few outside sources that it surprised most everyone. Nobody on the Facebook board had seen or heard of the pending acquisition until April 8th, one day before the wall post was released making the deal public. Although mainly symbolic, a vote was taken by the board before the official announcement was released.
For more information see the full Wall Street Journal Post on the topic.