Market By Mobile Type: Device Targeting Comes To Facebook Ads

App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be targeted are iPhone, iPad and iPod.

This targeting is now available in the Power Editor and Ad API.

 

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Mobile | Social Media Marketing | Social Media Marketing: Advertising

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Pat Grady

    does this news only apply to apps?

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