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Market By Mobile Type: Device Targeting Comes To Facebook Ads
App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be targeted are iPhone, iPad and iPod.
This targeting is now available in the Power Editor and Ad API.