Marketers Hate These Buzzwords, Which (Ahem) They Created

Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to buzzword status.

In a new poll of more than 500 marketing professionals, “synergy” tops the list of their most despised buzzwords, beating out such stalwarts as “viral” and “best-in-class.” The poll is part of Webmarketing123′s 2013 State of Digital Marketing survey.

Marketing Buzzwords Marketers HateThis list is a good start, but surely there is more marketing argot we love to hate. Feel free to “leverage this asset” and add your most hated buzzwords in the comments below.

Related Topics: Channel: Industry | Content Marketing | Statistics | Statistics: General


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Paul Jewkes


  • Elissa K. Miller

    In the past, my most-hated buzzphrases were “improve ROI,” “reduce TCO,” and “minimize administrative burden,” followed closely by “redeploy personnel to more strategic projects,” since redeploying usually meant laying them off. But now…now I despise the phrase “Content is king” with a fiery passion that eclipses everything I thought I hated before.

  • Katherine Tattersfield

    Yeah, I guess no one told me about the mass meeting where everyone in marketing gathers together to create buzzwords for the year.

    I didn’t invent any of these assinine phrases, so I’m free to despise them, thanks.

  • Katherine Tattersfield

    Ditto. That’s the go to phrase now for anyone who wants to sound like they know what they’re talking about.

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