Marketers Hate These Buzzwords, Which (Ahem) They Created
Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to buzzword status.
In a new poll of more than 500 marketing professionals, “synergy” tops the list of their most despised buzzwords, beating out such stalwarts as “viral” and “best-in-class.” The poll is part of Webmarketing123′s 2013 State of Digital Marketing survey.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.