• Paul Jewkes


  • Elissa K. Miller

    In the past, my most-hated buzzphrases were “improve ROI,” “reduce TCO,” and “minimize administrative burden,” followed closely by “redeploy personnel to more strategic projects,” since redeploying usually meant laying them off. But now…now I despise the phrase “Content is king” with a fiery passion that eclipses everything I thought I hated before.

  • http://printfirm.com/ Katherine Tattersfield

    Yeah, I guess no one told me about the mass meeting where everyone in marketing gathers together to create buzzwords for the year.

    I didn’t invent any of these assinine phrases, so I’m free to despise them, thanks.

  • http://printfirm.com/ Katherine Tattersfield

    Ditto. That’s the go to phrase now for anyone who wants to sound like they know what they’re talking about.