• sharithurow

    Yup…not only do you have to know what your audience wants and how they do it, you also have to know WHY. Mental models, scenarios, and tasks are so important to understand.

    Great article! Nice data.

  • Nathan Safran

    Thanks Shari!

  • http://www.accrosoft.com Jay Staniforth

    It is key to have a map or plan for your content in order to drive prospects to buy your product or service. You will always get “lucky” wins with random content, but a strategy that allows you to guide the prospect buyer through a learning journey that highlights ‘pains’ and results in the uncovering of a solution will always be a better option.