Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google Play store. This week, the company followed up with a similar feature for iOS, which allows tracking of iOS downloads in the Apple app store when they are generated by an ad served in a mobile app.

Although Google has built the tracking into its AdMob ad serving system, there’s still no tracking for iOS app downloads driven by ads served on Google search or on the Google Display Network.

To implement the conversion tracking — which will enable advertisers to optimize for conversions — advertisers integrate a small software development kit (SDK) into their app, then paste a small snippet of code into the app’s code to call the SDK.

This is what the snippet will look like.

(Here are the detailed instructions from Google.)

Related Topics: Channel: Mobile Marketing | Google: Mobile | Mobile Marketing

About The Author: Pamela Parker is executive features editor of Marketing Land and a contributing editor for Search Engine Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. See more articles by Pamela Parker

Connect with the author via: Email | Twitter | Google+ | LinkedIn