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Marketing Automation Matrix: A visual buyer’s guide
See the top vendors' total ability to deliver on the promise of the engagement.
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation industry.
The vendors are ranked according their features, ease of use, overall value and services.
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