• http://www.retargeter.com/ Caroline Watts

    This is a great article, Tony!  All too often marketers focus exclusively on drawing initial traffic, when bringing unconverted users back to your site and retaining customers is generally cheaper and more effective.  

    The core technology of retargeting can be useful at many points in the conversion funnel (or rather the conversion pyramid as you’ve described it).  Site retargeting is the most obvious use case but the others you’ve mentioned can be incredibly useful as well.  Retargeting is a great way to expose new users to a branding campaign, and to convince lapsed users to return.  It’s especially powerful when combined with email marketing.  (Full disclosure: I work at ReTargeter, an online ad platform specializing in retargeting.)

  • http://twitter.com/daxhamman Dax Hamman

    Nice work Tony