Marketing Day: Bing Ads Gets A New Look, Google’s Pigeon Update & Influencer Outreach
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform In a major overhaul, Microsoft’s paid search advertising platform, Bing Ads, began rolling out a new web user interface […]
Amy Gesenhues on August 4, 2014 at 5:11 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform
In a major overhaul, Microsoft’s paid search advertising platform, Bing Ads, began rolling out a new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by coincidence, it looks much like Google’s AdWords platform. The refresh is the latest in a string of […] - The Persistent Gap Between Mobile Devices And Web Traffic
A new report on Q2 201 4 smartphone traffic in North America from ad-network Chitika prompts us to take another look at the curious gap between mobile device share and what might be called traffic share. It once again raises the question: which set of metrics is more important? The Chitika data above show the […] - How To Conduct Influencer Outreach In An “Inbound” World
We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations are greater than ever before (and still changing quickly). Defunct marketing strategies are dead for a reason, and a new set of tactics can’t replace them without a corresponding mindset shift. So marketers are developing new […] - Google On Pigeon Fluctuations: We Won’t Detail All Changes In The Future
Google’s Pigeon algorithm launched on July 24th, impacting the local search results in Google’s English and US centric web and map results. Since then, savvy search marketers noticed fluctuations and changes in the quality of the search results since – some may call it Pigeon version 1.1 has been released. One example was the embarrassing […] - SMX East Preview: What’s New & Why You Should Attend
Our annual Search Marketing Expo – SMX East is less than two months away, and it’s shaping up to be an exceptional show. We’ve developed a ton of new content for the conference to keep you current with the latest tactics, tools and techniques. What’s New In SEO A better question is “what isn’t new?” […] - Hilton Encourages Guests To Share Their #HiltonStory To Win Free Stay
On the heels of Holiday Inn celebrating people’s extraordinary journeys, Hilton Hotels & Resorts has launched the next chapter in its “Our Stage. Your Story.” campaign. When the campaign first launched earlier this year in February, the brand shared the stories its guests experienced on the Hilton stage. As the campaign enters its second chapter, […] - Twitter’s Growing Non-Core Users: Problem Or Opportunity?
Twitter had an impressive second quarter. The company reported revenues of $312 million, substantially above financial analysts’ estimates. Twitter also said monthly active users were up 24 percent to 271 million. Buried in that 271 million active user figure is a stat that the Wall Street Journal believes is worrying: “The share of users who never […] - Why This Engineer Writes Better Copy Than You
Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages. “Plain English” isn’t usually one of them, though — unless you’re Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file […] - 5 Simple Rules Of Marketing, Whatever The Technology
The Internet has made it much easier for businesses to communicate with potential customers and clients, which in turn has made marketing much easier for anyone who wants to get involved in it. But with all this new technology at our disposal, aspiring marketers have lost sight of the basics. The art of marketing has not […] - Simplified Hashtags With Built In Definitions Spotted In Twitter Test
How often do you see a hashtag then scroll through dozens of Tweets just to uncover the meaning? Well that may be coming to an end in the near future as the Wall Street Journal has uncovered a promising new Twitter test. In this test, a hashtag search in iOS showed not only the Tweets […] - Report: Google May Be Subtracting Its Photo Service From Google+ And Offering As A Standalone Product
Cue the Google+ is dead talk. Today Bloomberg reported that the photos service that’s been the biggest boon to Google+ may become independent from Google+. Google+ has the best photo functionality of any of the major social networks, hands down. According to the report, this move would allow for non-Google+ users to reap the rewards […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- SearchCap: Google News Publisher Center, Google Pigeon Droppings & New Bing Ads Interface
- SMX East Preview: What’s New & Why You Should Attend
- Google Launches Google News Publisher Center
- Picking Through Google’s Pigeon Droppings…
- How SEO & Content Marketing Can Transform Your Business – And Life
- New Bing Ads Interface Begins Rolling Out Today: What To Expect
- John Venn, Inventor Of The Venn Diagram, Gets Google Logo On His 180th Birthday
- An Open Letter To The New SEO Generation
Online Marketing News From Around The Web:
Blogs & Blogging
- How to Build a Blogging Content Studio, www.marketingprofs.com
- Never Run out of Ideas for Blog Topics! 5 Simple Tips that Work, www.jeffbullas.com
- Things to Write About on Your Company Blog, www.searchenginejournal.com
Business Issues
- Apple hires Angela Ahrendts’ confidant & former Nike exec to lead social media efforts, 9to5mac.com
- ComScore Acquires MdotLabs To Fight Cross-Platform Fraudsters, www.adexchanger.com
- Google confirms selling a mystery barge, Mercury News
- Mondelez restructuring leads to C-suite changes, www.adweek.com
- The female Pinterest engineer who pressed tech giants to air embarrassing diversity numbers, www.bizjournals.com
Content Marketing
- 10 Content Marketing Roles for Success in the Next 10 Years, contentmarketinginstitute.com
- How Marketing Personas Help You Find New Content Ideas, www.searchenginepeople.com
- How Measurement Can Kill Your Content Marketing Strategy, contentmarketinginstitute.com
- John Oliver on Native Advertising: It’s Gross, But This Is Our Fault, Mashable
- The Anatomy of Visual Content and Why It’s Important, www.vocus.com
Conversion Optimization
- How to Optimize Videos for Better Conversions, blog.crazyegg.com
- How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert, unbounce.com
Copywriting, Design & Usability
- Passive vs. active voice: time to end the copywriting madness, econsultancy.com
- UX Design Practice Verticals, www.uxmatters.com
Domaining
- A look at .Com numbers over the past 5 years, domainnamewire.com
- Google Changes As Does Your Leads, www.domaininvesting.com
- ICANN Seeks to Hire Registrant Advocate, www.inforum.in
Ecommerce
- Big opportunities in most, if not quite all, markets, www.internetretailer.com
- Five key considerations for a multichannel ecommerce replatform, econsultancy.com
Email Marketing
- Email Personalization At Scale Is A Reality, blog.movableink.com
- How universities can go beyond the newsletter with email marketing, myemma.com
- Improve Your Email Workflow With Modular Design, www.smashingmagazine.com
General Internet Marketing
- Changing Strategies, Shifting into Digital, Understanding Discovery, www.conversationagent.com
Internet Marketing Industry
- Online Community Management Interview with Erica McGillivray, www.wordstream.com
Mobile/Local Marketing
- 4 Marketers Who Are Winning With Location-Based Marketing Tactics, www.adweek.com
- Are Your Leveraging Pinterest for Mobile?, www.marketingtechblog.com
- Healthcare Professionals Not Stuck in Stone Age, Use Mobile, www.emarketer.com
- How marketers can find opportunities in facial and image recognition, www.mobilecommercedaily.com
- Mobile Apps: To Bundle or Not to Bundle, streetfightmag.com
- Seven Deadly Sins of Mobile Marketing, www.marketingprofs.com
- Verve Unveils Verve Direct, The First Programmatic Direct Platform For Location-Based Mobile Advertising, PR Web
Social Media
- 14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads), www.mediabistro.com
- 4 Ways to Use the Facebook Save Button for Delayed Content Consumption, www.socialmediaexaminer.com
- 5 Ways Twitter Could Improve Lists, www.mediabistro.com
- An easier way to find things you’ve Pinned, blog.pinterest.com
- Facebook Data Privacy Class Action Joined By 11,000 And Counting, techcrunch.com
- Facebook Fires Back at Internet.org Critic, allfacebook.com
- Facebook’s notification icon spins to global location, Inside Facebook
- How Do Social Signals Help Your Online Marketing?, www.devetol.com
- How the World Sees You Should Govern Your Social Media Style, www.convinceandconvert.com
- How to Deliver Outstanding Customer Service With Social Media, www.socialmediaexaminer.com
- Incentivised Social Sharing as a Route to Monetization, www.razorsocial.com
- Instagram is embracing its inner Twitter, www.theverge.com
- Instagram Marketing Is Quickly Catching Up to Facebook, www.adweek.com
- Is Social Media a Reliable PR Tool?, www.vocus.com
- It’s Time To Kill Off Social Media Marketing, www.davidmelamed.com
- Look Up at the Sky: Is it a Bird, a Plane? No, it’s a Hashtag!, smallbiztrends.com
- Removing the Plus from Google+, googlesystem.blogspot.com
- Twitter adding 50,000 Australians a month, www.zdnet.com
- Twitter’s Video Ads Doubled Consumer Engagement for Specialized, www.adweek.com
- What and How Often Should You Post on Social Media?, blogs.constantcontact.com
- What Is Pinterest? A Database of Intentions, m.theatlantic.com
Video
- 3 Ways to Brainstorm a Useful How-to Video, www.internetmarketingninjas.com
- Macy’s puts mobile video in back-to-school campaign, www.mobilecommercedaily.com
- More YouTube Comments, googlesystem.blogspot.com
- Trackvertising: How Long Can Brands Keep Viewers Engaged?, www.reelseo.com
- Why Monopoly and YouTube Have More in Common Than You Think, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories