Marketing Day: Email Spammers Fined $350K, Twitter Testing Promoted Videos & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Christina Aguilera Urges Everyone to #PassTheRedCup For World Hunger Yum Brands has gathered together its restaurants — KFC, Pizza Hut and Taco Bell — and hooked them up with singer Christina […]
Amy Gesenhues on August 12, 2014 at 5:11 pm | Reading time: 9 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Christina Aguilera Urges Everyone to #PassTheRedCup For World Hunger
Yum Brands has gathered together its restaurants — KFC, Pizza Hut and Taco Bell — and hooked them up with singer Christina Aguilera to come to the aid of those in hunger around the world with its annual World Hunger Relief effort. The effort, which consists of a challenge called “Pass the Red Cup,” aims […] - Lessons Learned From The Evolution Of Spam: Upcoming Live Webcast
On Thursday, August 21st join speakers Autumn Tyr-Salva and Jose Santa Ana of Message Systems, as they illustrate how email marketers must first understand the history of spam along with the ever changing market of spam filtering tools in order to increase their email deliverability. Attend this webcast and learn: Why understanding the history of […] - FTC Fines Emailer $350K In Settlement Of Affordable Care Act Spam Suit
The Federal Trade Commission (FTC) has reached a settlement with what it calls “one of the world’s reputedly biggest spammers,” over a suit accusing him of deceiving email recipients about false deadlines related to the Affordable Care Act (ACA), also known as Obamacare. The deal calls for Yair Shalev and his company, Kobeni Inc., which are based in Hollywood, […] - Twitter Launches Promoted Video In Beta, Expands Testing Of Native Video Tools
Twitter announced today that it is giving advertisers, brands and publishers more tools to serve video on its network with a beta test of Promoted Video and an expansion of its native video testing. In March, Twitter launched a test to streamline viewing of videos in user timelines. The experiment, offered to a limited set […] - Could Your Holiday Plan For Selling On Amazon Use Kindling?
Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is complete without considering your strategy for selling on Amazon this season. Defining The Benefits When talking to retailers, I usually take a moment to ask what they expect to get out […] - Twitter Flips Reporting, Claims 3% More Users Saw Ads In Q2 Than Initially Reported
During the Q2 Earnings call last month, Twitter reported that 14% of users accessed the service via third party apps during the quarter. However, in a new SEC filling released yesterday, the company changed that number to 11% of users. This is an important metric as users that don’t use the official Twitter app, mobile […] - Interactive Marketers: Let’s Make Case Studies More Valuable
We’re all familiar with the lauded “case study.” As agencies, we pursue them to illustrate our own performance, which can help us win more business. As publishers or ad tech suppliers, the right case study helps us validate our products and services, opening up new doors when properly played. As brands, a brilliant case study on the […] - Filing Shows 8.5% Of Twitter’s Active Users Use Apps That Pull/Push Information Without Initiation
Twitter had a fantastic Q2 this year, with revenues up and monthly active users (MAUs) up 24% to a record of 271 million users. Yesterday however the social media giant disclosed the fact that 8.5% of MAUs were in fact accounts that aren’t updated manually.* These accounts use third party apps to push out Tweets […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Webmaster Guidelines Update Calls Labels “Low Quality Guest Blog Posts”
- Live @ SMX East: What SEOs Should Be Doing With Mobile
- New Bing Ads Opportunities Page Shows How Budget & Keyword Changes Will Impact Campaigns
- As PLAs Come To An End, AdWords Rolls Out New Shopping Campaigns Upgrade Tool
- The Future Of Content & SEO: How To Stay On Top
- Google Webmaster Tools Notifications For Faulty Redirects & New Color-Coded Fetch As Google
- DuckDuckGo Revamps Settings Page Design
Online Marketing News From Around The Web:
Affiliate Marketing
- The key to writing affiliate marketing articles that convert, www.offervault.com
Analytics
- Competitive Content Analysis, builtvisible.com
- Global Skills Shortage in Marketing Analytics Remedied, money.cnn.com
Blogs & Blogging
- 16 Effective Ways To Get More Comments On Your Blog Starting Today, www.bloggingwizard.com
- Is Business Blogging Still Worthwhile?, www.toprankblog.com
Business Issues
- Twitter Paid $134 Million for Data Partner Gnip, Wall Street Journal
- Criteo Names Eric Eichmann President and Chief Operating Officer, www.criteo.com
- Yahoo Acquires ‘Pandora For Places’ App Zofari, TechCrunch
Content Marketing
- 15 Sexy, Easy-to-Use Multimedia Tools to Up Your Visual Content Game, contently.com
- 3 Ways You Can Supercharge Content Marketing with InPowered, www.promodo.com
- 4 Reasons Content Marketing Analysis Drives Killer Strategy, www.webanalyticsworld.net
- 5 Deadly Sins Of Content Promotion, relevance.com
- 5 Ideas for Content Marketing, blog.intrapromote.com
- How to Easily Create Practical-Value Content to Add Value To Your Audience, www.convinceandconvert.com
- Maximize One Blog Post: 21 Simple to Advanced Content Marketing Tips, www.searchenginejournal.com
- Stop Wasting Your Time On These 3 Types Of Content Marketing, www.searchenginepeople.com
- The 6-Step Guide for Crafting an Effective Content Marketing Channel Plan, www.problogger.net
- The Truth About Content Length, relevance.com
- Top 20 Ways to Find Shareable Content for Your Audience, upcity.com
- Top 3 Ways of Recycling Quality Content Effectively, www.7boats.com
- What I Learned About Building a Content Presence by Pushing on the Flywheel, www.marketingprofs.com
Conversion Optimization
- 3 B2B Conversion Tracking Mistakes Not to Make, www.komarketingassociates.com
- 3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique), www.copyblogger.com
- How To Use Psychological Principles To Boost Conversions, blog.crazyegg.com
- Interview with Oli Gardner from Unbounce: Landing Pages, Design, and Conversions, www.usertesting.com
Copywriting, Design & Usability
- 25 Inspiring Mobile and Responsive Design Websites of 2014, www.bluefountainmedia.com
- Choosing the Right Fonts for Your Website, overit.com
Domaining
- Before You Buy a Domain Name, Check How It Was Used, www.domaininvesting.com
- Google’s Domain Registration Service Can Help Small Businesses, www.practicalecommerce.com
- ICANN publishes updated new TLD Auction schedule, domainnamewire.com
- Internet grew by 5 million domain names in Q1, domainnamewire.com
Ecommerce
- B2B Market Trends – Report details how manufacturers can attract, sell and serve customers via ecommerce, www.internetretailer.com
- Global Opportunities for Online Retailers, www.searchlaboratory.com
- Your Ecommerce Conversion Strategy Guide, www.searchenginejournal.com
Email Marketing
- 5 Ways to Improve Your Email Marketing Strategy, usabilitygeek.com
- 7 Ways to Build Profitable Relationships with Your Email List, blogs.constantcontact.com
- Behind the email marketing for country music’s biggest stars, myemma.com
- Email Marketing Tips For Beginners, basicblogtips.com
- Email Marketing: What is the best day to send an email?, sherpablog.marketingsherpa.com
- How to Generate More Email Sign Ups from Pinterest, blog.tailwindapp.com
- Marketing Automation for Everyone, blog.mailchimp.com
- Protecting Gmail in a global world, googleonlinesecurity.blogspot.com
- Survey Reveals New Opportunities for Marketers to Increase the Effectiveness of Global Email Marketing, www.lionbridge.com
General Internet Marketing
- 7 Roadblocks to Digital Marketing Transformation, www.convinceandconvert.com
- Five Ways Marketers Can Benefit From Online Reviews, www.marketingprofs.com
Mobile/Local Marketing
- Deeplinking: A Fundamental Change in the Mobile App Ecosystem, www.hasoffers.com
- Good Technology Mobility Index Report Highlights Enterprise Mobility Shift from Devices to Applications, finance.yahoo.com
- How Mobile Commerce is Dominating Total eCommerce Activity in 2014, www.problogger.net
- Mobile Data: More Than Location, www.adexchanger.com
- Mobile-Schmobile: 6 Sure-Fire Tips on How You Can Improve Your Mobile Strategy Today!, amyafrica.com
- Redesigned Google Play Store hitting more devices, www.androidcentral.com
- Services Join Products in Goodzer’s Local Marketing Platform, streetfightmag.com
- Sizmek Acquires Aerify Media to Bolster Mobile Tracking, Attribution and Retargeting Capabilities, www.sizmek.com
- What the ‘new mobile display ecosystem’ means for publishers, econsultancy.com
- Why It’s So Easy to Fail on Mobile [Data], www.wordstream.com
Social Media
- Why aren’t you more excited about Twitter Analytics?, www.blindfiveyearold.com
- 15 Twitter Hacks That Will Turn You Into a Twitter Ninja, blog.bufferapp.com
- 3 Big Benefits Brands Can Get From Visual Content on Instagram, www.jeffbullas.com
- 4 Social Media Facts that Marketers Should Know, blog.getresponse.com
- 5 Marketing Lessons From the Fastest-Growing Businesses on Instagram, www.socialmediaexaminer.com
- 5 Things Your CEO (And You) Should Never Post on Facebook, allfacebook.com
- Attentive.ly becomes first complete social marketing tool for enterprises, allfacebook.com
- Facebook Cuts iOS Crash Rate by 50% After Nabbing Mobile Bug, mashable.com
- Facebook, Twitter, LinkedIn: Three Wrenches to Unlock Social Selling, blog.seoforsite.com
- How to Use Facebook’s Pages to Watch Feature, lkrsocialmedia.com
- Life after like gating: How to keep growing and engaging your fan base, www.insidefacebook.com
- List of Twitter Keyboard Shortcuts, www.marketingtechblog.com
- More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY], www.mediabistro.com
- Performance is Much More than Optimization, www.conversationagent.com
- Snapchat Is Now The #3 Social App Among Millennials, techcrunch.com
- Social Media Editorial Calendars: Worth It?, www.seoinc.com
- STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision, allfacebook.com
- Study: Before people shop at a small business, they check Facebook, www.insidefacebook.com
- The Performance of Facebook Post Types Over 3.5 Years, danzarrella.com
- The Time for Twitter is NOW, www.businessesgrow.com
- Urban Outfitters masters social by mimicking millennials’ behaviors, www.mobilecommercedaily.com
- Why does Facebook Messenger require so much data?, www.insidefacebook.com
Video
- Just how important is video to you? [Infographic], www.offervault.com
- Reasons Why You Should Not Host Your Own Video, www.marketingtechblog.com
- TubeMogul Teams Up With AudienceXpress To Expand Addressable Audience For TV Buyers, www.adexchanger.com
- YouTube Creator Discovery Handbook Part 2: Video Search & Discovery, www.reelseo.com
- YouTube Stars Our 2nd Life Are This Generation’s Rock Stars, www.adweek.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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