Marketing Day: April 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

    Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report, The findings speak highly for information gathered through social media or other forms of user-generated content. Meanwhile, though traditional paid [...]

  • Everybody Loves Google; Only One-Third View Twitter Favorably

    Google is the most popular major tech company in America, slightly besting Apple, while Facebook lags far behind those two. Twitter polls the worst of the four, with only about one-third of Americans saying they view the company favorably. The data comes from a recent ABC/Washington Post poll of 1,007 U.S. adults that asked the [...]

  • LinkedIn Launches Targeted Updates & Follower Statistics

    Just over a month ago, LinkedIn announced a follow button for companies that allowed users to connect with brands across the social network. Today the follower ecosystem is expanding as LinkedIn is now offering follower statistics and targeted updates. The targeted updates functionality will allow companies to target specific messages to a segmented audience. The [...]

  • Sprucing Up For Spring

    Ah springtime. The greatest time of the year. Warmer weather, cherry blossoms, baseball, and, this year, neon colors. Everywhere. Color took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back now, and I, for one, am happy about it. [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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