Marketing Day: April 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy” In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly identical aliens, inflamed by mutual hatred, beam down to their decimated planet to continue their fight, seemingly for eternity. That might also be a way to describe the Apple-Android global litigation: it goes on and on, seemingly forever. A frustrated [...]
  • Foursquare Checks In Additional Funding, Promises Continued Innovation Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that Foursquare has secured $41 million so the company can continue to innovate in the local/social/mobile space. According to Crowley, the funding comes in the form of new investment from the Silver Lake Waterman growth debt fund and convertible [...]
  • Key Learnings On The PLA Marketplace Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on smartphones was announced last month. PLAs are not only a new ad format but also a [...]
  • Unpublished Posts: Using “Dark Posts” On Facebook To Test Content Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed. With Newsfeed being by far the most engaging placement on site, it’s not [...]
  • Google Glass ‘Hopefully’ Shipping This Month To Developers Developers may be getting their hands on Google Glass within a matter of weeks. Speaking at today’s announcement of the Glass Collective, Google’s Steve Lee — Product Director for Glass — announced: We will hopefully this month start shipping to developers. That’s a reference to the developers who pre-ordered Glass last summer during the Google [...]
  • Twitter Shuts Off Ribbon After Launch Of In-Stream Payments Twitter’s contentious relationship with developers took another turn today when it shut down a new product from Ribbon that enabled in-tweet payments for products, services and more. Ribbon announced the new product at 11:00 am PT today and immediately captured a fair amount of buzz in tech and marketing circles. Less than 90 minutes later, [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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