Marketing Day: April 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook Offers: Coming To A News Feed Near You

    Back at the fMC conference in February, Facebook announced a new version of its offers product. The product looks (and acts) much like the coupons seen in December. The Verge reports that these upgrades are rolling out to the masses today. Yesterday a video explaining the new product was released from the official Facebook YouTube page: The [...]

  • Marketing Biz: What Does 1 Billion Dollars Buy?

    The drama has subsided this week and instead we find out just how far 1 billion dollars can go in today’s economy. But if you really need your feuding fix, look no further than the torrid triangle between Amazon, Apple and book publishers. Here is why Facebook bought Instagram Facebook was scared shitless and knew [...]

  • Google Analytics Is Installed On More Than 10 Million Websites

    One of the overlooked factoids from Thursday’s Google earnings call involves the popularity of Google Analytics, which the company says is now installed on more than 10 million websites. And that number is actually considerably lower than what others have estimated. Google’s Chief Business Officer, Nikesh Arora, called Google Analytics an “unsung hero” in the [...]

  • StumbleUpon’s New Facebook App Integrates User Activity Into Timeline

    The popular social discovery site StumbleUpon just released a Timeline enabled Facebook app to help users share StumbleUpon content on Facebook. The app will help to consolidate discoveries, follows and interests. In a blog post announcing the new app, StumbleUpon stated: “As with your other Timeline apps, your StumbleUpon activity will be published to your [...]

  • More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)

    Mobile internet growth isn’t just limited to the web. Consumers are also using mobile devices more frequently to read emails. According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second half of 2011. That number is up from about 20 percent [...]

  • Size Up The Competition With A Matrix

    If you are considering setting up an affiliate program or if you are relatively new to affiliate marketing, there are a few things you need to put into place before launching your program. One critical step is to do some due diligence researching and preparing before you jump in. One important piece of your research [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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