Marketing Day: April 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Analytics Dashboard Gets 4 New Real-Time Widgets

    Google announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time real-time data has been possible in a dashboard widget. Allowing users to perform many types of real-time analysis at a glance, the widgets can be combined and customized with different filters to segment [...]

  • Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

    With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the [...]

  • Facebook Home Rolling Out Internationally Today

    Facebook’s new Android experience, Facebook Home, is launching outside the U.S. today. That’s according to Facebook’s Cory Ondrejka, who made the announcement today at the D: Dive Into Mobile conference. The international rollout is of the Facebook Home app only; the phones that have it pre-installed won’t be sold until later this year. Home launched [...]

  • Foursquare Wants To Be “The Location Layer For The Internet”

    Foursquare has reportedly decided to make its data available to third parties for ad targeting purposes. This news follows last week’s announcement that the company received access to $41 million more in new funding. This announcement came as something of a surprise to many who believed that Foursquare had essentially stalled. AdAge reported that Foursquare [...]

  • Enhanced: Today’s Pain, Tomorrow’s Love

    Google Enhanced is the online marketing advice-giver’s gift that keeps on giving for 2013. By now, everyone touching search has been in several hours of meetings discussing these changes and where they will take us (mostly in the short-term), and has probably written or consumed at least one FAQ, eBook or White Paper on the [...]

  • Conducting Content: From Dissonance to Harmony

    With today’s pressing content demands, every organization with a website, blog and marketing communication documents needs a content marketing strategy. Below are a few questions to consider when developing your own strategy. Do you know everyone in your organization who creates and/or publishes content? Where are your organization’s creative assets stored and managed? (“My Inbox” and/or “My [...]

  • Report: Twitter Seeking Partnerships With NBC & Viacom For Online TV Distribution

    Twitter has been busy diversifying services in what looks to be a clear path that leads to an IPO. This year alone, Twitter has announced video services like the Vine iPhone app, to Twitter Music, an ads API to global expansion. Today, Bloomberg reports that Twitter is in the process of featuring television content online [...]

  • It’s Gettin’ Real: Google Glass Ready For Shipping, API Live & Specs Revealed

    What seemed like some crazy, farfetched idea when it was announced more than a year ago is now reality. In a series of moves late Monday, Google: notified its first batch of “Explorers” (the ones who pre-ordered at Google I/O last year, not the #ifihadglass contest winners) that the first Google Glass devices are rolling [...]

  • Facebook To Lose Three Electronic Arts Game Titles In June

    Entertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013. While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With [...]

  • Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter

    Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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