Marketing Day: April 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Report: BlackBerry Z10 Gains, iPad Share Grows To 82% Two reports over the past two days from ad network Chitika shed light on adoption of the much anticipated BlackBerry Z10 touchscreen phone as well as the current state of tablets in North America. The new iOS and Android competitor is generating 5.3 percent of all BlackBerry traffic, which reflects a “doubling in usage share since [...]
  • Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, [...]
  • Mayer, Sandberg, Systrom Make TIME’s Top 100 List For 2013 Several notable names from the search/social/marketing industries are included on the 2013 Time 100, the magazine’s annual attempt to list the most influential people in the world. There’s no ranking involved — it’s not a countdown, just a collection of movers and shakers grouped together in categories like “pioneers,” “titans” or “leaders.” And each person [...]
  • Report: iPhone Regains Impression Lead, iPad Generating 12 Pct Of Mobile Ad Revenue Globally Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that “iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue.” In addition the iPhone has regained its lead (among the publishers using Opera’s Mediaworks platform) [...]
  • “Who’’s in Charge? Realigning Organizations for the Digital Age – Webcast, April 23 Chris Sherman will moderate a live panel discussion on how large organizations are successfully re-aligning to meet the challenges of marketing in the digital age. “Who’’s in Charge? Realigning Organizations for the Digital Age” will air Tuesday, April 23rd at 1 PM EDT/10 AM PDT. It’s free, and registration is currently open. Panelists include Sameer [...]
  • LinkedIn Steps Back From HTML5 & Launches New Native Apps For iOS & Android Nearly one year ago LinkedIn announced a new app that took a different route than other larger companies and was built around the mobile web. Well, a new LinkedIn app has been released that is built natively. The new all is designed for “the Everyday Professional,” and focuses in more closely on the LinkedIn stream. One of [...]
  • Thinking About Your Negative Metrics “Negative” metrics — you might prefer the term “De-optimization Metrics” — can be just as important to your continuous optimization efforts as your positive ones. The purpose of a negative metric is to isolate for you the deleterious effects you may inadvertently be having on your positive metrics. A negative metric is not necessarily something [...]
  • New Tablet Mail, Weather Apps Continue Yahoo’s Push For Mobile Relevance This morning, Yahoo introduced its improved Mail app for Apple and Android tablets and a new weather app for the iPhone. The Mail app is a larger, tablet-optimized version of the Mail app that was introduced for the iPhone in December. Yahoo’s new mail apps put Yahoo Mail’s quality and functionality on par with Google’s [...]
  • Twitter Music App Is Live & Available For All Users Twitter’s music app is live today and can be downloaded from the App Store or used via the Web version which can be found at music.twitter.com. Based on a user’s activity, the app will offer recommendations on popular tracks and emerging artists. Users will be able to locate and listen to specific artists’ music from [...]
  • Google’s $82 Million Private Airport Terminal Approved APR reports Google has been approved in a 10 – 1 vote by the San Jose City Council to lease a private airport terminal for $82 million on the west side of Mineta San Jose International Airport. The agreement is with Signature Flight Services. The only person who voted no was Pierluigi Oliverio who said [...]
  • Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers You think you have it tough when it comes to managing social media? Put yourselves in NASA’s shoes — or spacesuit — for a moment: the agency has almost 500 different social media accounts spread across multiple social networks. Yes, 500. I get tired just thinking about the coordination effort involved. “If we tried to [...]
  • Your Links On Pinterest May Be Stopping Traffic In Its Tracks Pinterest has been considered a top traffic driver for many sites, most recently showing its marketing clout by launching Pinterest Web Analytics. But, clicking on an image isn’t the slam-dunk traffic driver as it may seem. And, adding a shortened link to the caption of a pin may be stopping potential traffic in its tracks. [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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