Marketing Day: April 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Shopping.com Rebrands As eBay Commerce Network: What It Means Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for [...]
  • Unhappy Google’s Not Changed Privacy Policy, EU Vows Six Individual EU Nations Will Press On The European Union’s privacy watchdog announced today that as Google hasn’t made suggested changes to its privacy policy, it will continue investigating. Well, six EU countries will, to see if there’s actual action to be taken against Google. The European Union’s “Article 29 Working Party,” an EU-wide privacy body, was upset with Google’s privacy within [...]
  • Survey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts. Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an [...]
  • Google’s Privacy Director, Alma Whitten, Leaving On July 1st Alma Whitten, Google’s Director of Privacy for Product and Engineering, is leaving the company this summer. Forbes first reported her move, and Google has confirmed it with us. Whitten has been with Google since 2003, but took the role of Director of Privacy in 2010 as part of Google’s forced cleanup after the company’s Wi-Fi [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Other Items

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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