Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Report: Foursquare Plans Ad Platform Launch In June
Location-based check-in service Foursquare is planning to launch an advertising platform this summer, according to an Ad Age article citing “a person familiar with the matter.” According to the report, the new functionality will be a part of the company’s merchant platform, which currently allows businesses to claim their profile on the service and offer [...]
- German Court Orders YouTube To Improve Copyright Protections
In a court ruling that both sides are calling a partial victory, a German court has ruled that YouTube must improve its copyright protection in Germany, but stopped short of telling the site to go back and remove all copyrighted material currently on the site. Hamburg’s state court has told YouTube Germany that it must [...]
- Affiliate Marketing Opportunities Abound In Luxury Online Retail
We’ve recently seen some bold predictions for the continued growth of e-commerce and the rise in online spending on luxury items. The latest forecasts estimate the overall e-commerce market will reach nearly $300 billion by 2015, according to industry analysts Forrester Research. Meanwhile, Verdict Research claims there will be a 65 percent increase in spending on luxury [...]
- Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss
Microsoft announced strong fiscal Q3 results earlier this afternoon. The company reported revenues of $17.4 billion, which was a 6 percent improvement from a year ago. Net income was $5.11 billion. The Online Services Division, which houses Bing and AdCenter, reported revenue of $707 million. There was another loss of $479 million, but that was [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder
- Infographic: Goldilocks SEO, Getting Search Engine Optimization “Just Right”
- Search In Pics: Google Halfpipe, Gooogle Cars & The Bing Train
- Conversion Rate Optimization In Paid Search: Why Click Through Rate Matters
- Google Street View Images Now Online In Israel
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes, www.jamesdoan.ca
- Affiliates Must Deliver Real Value, feedfront.com
- How To Be An Affiliate Without A Website, www.business2community.com
Blogs & Blogging
- Building Your Business Through Blogs: 4 Reasons Why It Is Getting More Important, tweakyourbiz.com
- More companies quit blogging, go with Facebook instead, www.usatoday.com
- Twitter Is Not Easier Than Blogging, www.twistimage.com
Business Issues
- EPIC files FOIA request seeking full FCC report on Google, www.zdnet.com
- Google Acquires Unisys Patents, Including a Java API Patent, SEO By The Sea
- On Denmark, Get Set, Go!, Yelp Official Blog
Conversion Optimization
- How to Extract Conversion Boosting Insights From User Testing Videos in 15 Minutes, conversionlove.com
Display & Contextual Advertising
- From Clicks to Completion: Online Video Ad Effectiveness, www.emarketer.com
General Internet Marketing
- Businesses Today Want Results More Than "Advertising", johnhdenny.com
- Online Advertising in the Age of Agility, www.bryaneisenberg.com
Internet Marketing Industry
- Are Marketers Sleazy?, www.neurosciencemarketing.com
- Laugh 8 Times cos of Marketing – Simple, unbounce.com
Search Marketing
Social Media
- Pinterest Marketing 2.0: The Site has Changed and So Should Your Strategies, www.97thfloor.com
- Should Your Business Be on Pinterest?, www.openforum.com
- Where to Find Quality Social Media Marketing Ideas, Social Media Today
- Why there aren’t many men on Pinterest, totalpinterest.com
Related Topics: Channel: Other | Marketing Day
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