Marketing Day: April 25, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity
The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a candle to soccer’s … err, football’s … popularity. That was proved true on Twitter yesterday when the Champions League semifinal between Barcelona and Chelsea set a new tweets-per-second (TPS) record for a sporting event. […]
- Flickr’s New Image Uploader Is Faster, Supports Huge Photos
Flickr has announced an all-new image uploader — the Flickr Uploadr, as it’s called — that the company says offers a number of improvements over its predecessor. For starters, Flickr says the new Uploadr will send images to Flickr 20 to 30 percent faster on average, with international users possibly seeing uploads going 50 to […]
- Google’s New Anti-Spam Algo Causing Anger, Frustration Inside Marketing Industry
If the 130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger toward the anti-spam algorithm change that Google announced yesterday. Many search marketers are saying low-quality sites are continuing to do well in Google’s search rankings, and sometimes even having better visibility than […]
- Trending Articles Now Showing In Facebook’s News Feed
In a new change today, “Trending Articles” have been appearing in Facebook users’ news feeds. The new feature scrolls through 5 articles that appear to be hot across all of Facebook. This feature very much resembles Google’s the “Hot On Google+” functionality but adds in the name of a friend who has recently read the article: […]
- Adding Email Engagement To RFM Scoring
Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed), making it an ideal time to get a fresh perspective on email reporting. RFM (Recency, Frequency, Monetary) scoring has long been the go-to method of ranking the value of customers on file. Historically, […]
- Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion
For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve been trying to argue that clicks are a poor metric to rely upon in assessing digital ad campaign performance. Digital measurement firm comScore has been a vocal advocate of developing an alternative set of metrics — […]
- Apple Cracks Top 10 U.S. Websites In March, ComScore Says
Although it was strong iPhone sales that powered Apple’s monster Q2 earnings today, it was likely the launch of the new iPad that helped propel Apple into the Top 10 of all websites during the month of March. According to comScore’s latest Media Matrix ranking of U.S. web properties, Apple had more than 81.1 million […]
- New “+1 Less” Share Button Released For Google+
The line between Google’s +1 functionality and the Google+ network has always been somewhat blurred. Today Google has announced a new Google+ share button that helps to differentiate the two services. Google originally launched +1 as a tool similar to Facebook’s like functionality. A +1 is the equivalent to a user vouching for a website by […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Report: Microsoft Did Shop Bing To Facebook
- Winners & Losers From Google’s Webspam Update
- More (Local) Searches Coming From iOS Than Android — Study
- Webinar, Thursday, April 26: Display Audience Targeting
- Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master
- Site Performance, Subscriber Stats & Robots.txt Tool Removed From Google Webmaster Tools
- Google Helps Advertisers Zero In On AdWords Quality Score Problems And Better Organize Their Accounts
- Google Launches Update Targeting Webspam In Search Results
Online Marketing News From Around The Web:
Affiliate Marketing
- Creating an Affiliate Marketing Calendar, www.hasoffers.com
- Vote for Affiliate Summit East 2012 Sessions, blog.affiliatetip.com
- Affiliate marketers put on notice by OFT, www.marketingweek.co.uk
- After a rush of porn, PinDollars shuts down, www.dailydot.com
- Making Best Use of Affiliates in the Finance Sector, www.revenews.com
- What’s the Best Type of Affiliate Site? [Case Study], www.problogger.net
Analytics
- Attribution Part 2: The Pros and Cons, performancemarketingassociation.com
Blogs & Blogging
- 5 Areas of Law Every Blogger Should Know, Performancing.com
- 6 Tips to Make Your Blog More Engaging, dailyseotip.com
- How Savvy Inbound Marketers Get Results From Guest Blogging, blog.hubspot.com
- The Future of Blogging: I Had to Tell You This, www.viperchill.com
- The Ultimate Blogging Checklist, blog.shareaholic.com
Business Issues
- Ancestry.com Acquires Archives.com For $100 Million, TechCrunch
- Dmitri Shapiro to Join Google+ as Head of Product, pandodaily.com
- Microsoft Weighs Ad Options for Skype, ClickZ
- WordPress.com Maker Automattic Expects $45M in Revenue This Year, allthingsd.com
Display & Contextual Advertising
- It’s time to get personal. Display, you’re next, econsultancy.com
Email Marketing
- How to revive an old email list safely, www.whatcounts.com
General Internet Marketing
- Canada Online Ad Spending to Hit $3 Billion in 2012, www.emarketer.com
Mobile Marketing
- Facebook for Windows Phone getting a major refresh, www.engadget.com
- MoPub Study: Mobile Ad Impressions Without UDID Data Are 24 Percent Lower, AdWeek
- Smartphone Population Gains Users, Young and Old, www.emarketer.com
- Smartphone Search Engine Crawlers & Mobile URLs, searchenginewatch.com
Search Marketing
- Don’t Ask for a Guest Post. Offer an Interview., www.seerinteractive.com
Social Media
- Majority of Millennials ‘Like’ a Facebook Fan Page but Never Return, Marketing Pilgrim
- Has Timeline Increased Engagement on Facebook?, www.emarketer.com
- Snapguide Scores The First Mobile Integration With Pinterest, pandodaily.com
- Spam expert doubts Twitter suit will defeat spam, www.dailydot.com
- The social media meltdown and how to overcome it, econsultancy.com
- What Your Klout Score Really Means, Wired
- You just deployed a social media listening platform, now what?, Social Media Today
- Your influence, to go!, corp.klout.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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