Marketing Day: April 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity

    The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a candle to soccer’s … err, football’s … popularity. That was proved true on Twitter yesterday when the Champions League semifinal between Barcelona and Chelsea set a new tweets-per-second (TPS) record for a sporting event. [...]

  • Flickr’s New Image Uploader Is Faster, Supports Huge Photos

    Flickr has announced an all-new image uploader — the Flickr Uploadr, as it’s called — that the company says offers a number of improvements over its predecessor. For starters, Flickr says the new Uploadr will send images to Flickr 20 to 30 percent faster on average, with international users possibly seeing uploads going 50 to [...]

  • Google’s New Anti-Spam Algo Causing Anger, Frustration Inside Marketing Industry

    If the 130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger toward the anti-spam algorithm change that Google announced yesterday. Many search marketers are saying low-quality sites are continuing to do well in Google’s search rankings, and sometimes even having better visibility than [...]

  • Trending Articles Now Showing In Facebook’s News Feed

    In a new change today, “Trending Articles” have been appearing in Facebook users’ news feeds. The new feature scrolls through 5 articles that appear to be hot across all of Facebook. This feature very much resembles Google’s the “Hot On Google+” functionality but adds in the name of a friend who has recently read the article: [...]

  • Adding Email Engagement To RFM Scoring

    Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed), making it an ideal time to get a fresh perspective on email reporting. RFM (Recency, Frequency, Monetary) scoring has long been the go-to method of ranking the value of customers on file. Historically, [...]

  • Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion

    For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve been trying to argue that clicks are a poor metric to rely upon in assessing digital ad campaign performance. Digital measurement firm comScore has been a vocal advocate of developing an alternative set of metrics — [...]

  • Apple Cracks Top 10 U.S. Websites In March, ComScore Says

    Although it was strong iPhone sales that powered Apple’s monster Q2 earnings today, it was likely the launch of the new iPad that helped propel Apple into the Top 10 of all websites during the month of March. According to comScore’s latest Media Matrix ranking of U.S. web properties, Apple had more than 81.1 million [...]

  • New “+1 Less” Share Button Released For Google+

    The line between Google’s +1 functionality and the Google+ network has always been somewhat blurred. Today Google has announced a new Google+ share button that helps to differentiate the two services. Google originally launched +1 as a tool similar to Facebook’s like functionality. A +1 is the equivalent to a user vouching for a website by [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Mobile Marketing

Search Marketing

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!