Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter Releases New Push Notification Enabled iPhone & Android Apps
Better notifications, easier discover and simpler search is coming to a smart phone near you. Today Twitter is launching official new versions of their iPhone & Android apps. The goal of the new apps? To make it easier to understand what’s happening on Twitter. The new features for each app include: Discover Tab The discover tab [...]
- Study: Digital Content Marketing Spend Reached Nearly $16.6B In 2011
Companies’ spend on online content marketing grew to nearly $16.6 billion last year, with video showing the strongest growth of all media measured. These stats come courtesy of a new study conducted by the Custom Content Council and ContentWise which was released this week. Survey trends reveal that online content marketing is likely to surpass [...]
- Last Call: Please Take Marketing Land’s Reader Survey, Chance to Win Ticket to SMX Advanced
We’ve got a special request of our Marketing Land visitors and Marketing Day newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to SMX Advanced in Seattle June 5-6. Programmed by our sister site Search Engine [...]
- Google “Read Data” Offer Rare Look Inside World Of Android, Mobile Ad Revenues
Yesterday The Verge published internal Google data about Android and mobile ad revenues. They offer a fascinating window into Google’s projections and expectations for the platform and mobile in general. These data are the first “real numbers” that have been exposed about Android and mobile ad performance at Google — beyond the $2.5 billion “run [...]
- Does Your Agency Need A “Mobile Lead”?
As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just sent tablet users to my desktop site?” Most of these questions are topics of intense debate and few have an easy answer. When it comes to [...]
- Judge Declares Illinois’ ‘Amazon Tax’ Unconstitutional
In a big victory for affiliate marketers, an Illinois judge has declared that a state law allowing Illinois to collect sales tax on online sales by out-of-state companies — a law sometimes called the “Amazon tax” — is unconstitutional. According to a news release from the Performance Marketing Association (PMA), the judge ruled that having [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- SearchWeek: April 23, 2012
- SearchWeek: April 16, 2012
- Penguin Update Recovery Tips & Advice
- The Penguin Update: Google’s Webspam Algorithm Gets Official Name
- The Complete Guide To Bidding On Competitor Brand Names & Trademarked Terms
- Google Tweaks Keyword Tool And Traffic Estimator
- Could DuckDuckGo Be The Biggest Long-Term Threat To Google?
- Did Penguin Make Google’s Search Results Better Or Worse?
Online Marketing News From Around The Web:
Affiliate Marketing
- Mobile sites and affiliate tracking: the stats, econsultancy.com
Analytics
- How Web Analytics Complements Affiliate Tracking, www.hasoffers.com
- Analytics Archaeology, www.hadeninteractive.com
- The Ultimate Glossary of Performance Metrics Every Marketer Should Know, blog.hubspot.com
Blogs & Blogging
- 6 Reasons Why I Won’t Read Your Blog, www.inboundpro.net
- Is Blogging Dead or Are Companies Not Trying Hard Enough?, spinsucks.com
- 10 HTML Tags All New Bloggers Should Learn, blog.shareaholic.com
Business Issues
- The incredible shrinking Yahoo: infographic, econsultancy.com
- A new home for SketchUp, Official Google SketchUp Blog
- Google rebuffs FCC over ‘Wi-Spy’ flap, www.politico.com
Content Marketing
- 6 Amazing Retail Content Marketing Examples, blog.junta42.com
- Content Promotion Strategy 101, contently.com
Conversion Optimization
- 5 Great Segmentation Landing Pages, www.ioninteractive.com
- Offline and Online Optimization: Cabela’s shares tactics from 51 years of offline testing, 7 years of digital testing, www.marketingsherpa.com
- The A/B Test: Inside the Technology That’s Changing the Rules of Business, www.wired.com
Copywriting, Design & Usability
Display & Contextual Advertising
- TubeMogul Claims Spot As The World’s Largest Buyer Of Real-Time Video Ads [Infographic], socialtimes.com
Domaining
Email Marketing
- 10 Things Mom & Pop Shop Should Know About Email Marketing, Search Engine People
- Email Drives Social Media, Insiders Predict ‘Huge Future’, MediaPost
- Email Spending Low, but Influence High in the UK, www.emarketer.com
General Internet Marketing
- How To Use The Product Bundling Strategy To Increase Your Revenue – 5 Questions with Joanna Wiebe, successnexus.com
Local Marketing
Search Marketing
- Page Speed Optimization: The Fastest and Slowest News Sites, www.adamsherk.com
- In the Age of Pinterest, Google Wants You To Know How To Index Images, www.marketingpilgrim.com
- Revolutionary study: We prove that tweets do affect rankings, www.branded3.com
Social Media
- 25 Things That Make You Look Dumb on Twitter, blogs.constantcontact.com
- Five Ways to Get Your CEO to Embrace Social Web, spinsucks.com
- How ‘Social Profiling’ Will Work In The Real World, www.web-strategist.com
- Introducing LinkedIn for iPad, LinkedIn Blog
Related Topics: Channel: Other | Marketing Day
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