Marketing Day: April 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution. With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the [...]
  • Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of [...]
  • Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing “gurus” have been purchasing handfuls of followers [...]
  • Report: Samsung Now Undisputed King Of Smartphone Realm Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone “shipments” surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, [...]
  • PhotoDropper: A Great WordPress Plugin For Fast, Easy And Free Images Finding images for your WordPress site can be a challenge. Of course, you could take the pictures yourself — but if you run multiple sites, that could prove exhausting. I have recently started using a WordPress plugin that makes it very easy to find creative commons images and credit them properly right from inside my [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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