Marketing Day: April 3, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Madness: Stats For The NCAA Tournament & Championship Game Historically one of the most Twitter’s most “tweetable” subjects has been sporting events. Last year, 4 of the top 10 events […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Madness: Stats For The NCAA Tournament & Championship Game
Historically one of the most Twitter’s most “tweetable” subjects has been sporting events. Last year, 4 of the top 10 events that spurred the most tweets per second were related to sports. This year’s NCAA tournament was no different and @TwitterSports released some stats on Twitter usage throughout the tourney. A chart was released about […]
- Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That
Marketers have been slow to adopt Google+, with only 40 percent currently using it, but many say they want to learn more about it and plan to increase their use of Google’s incipient social network. Facebook, meanwhile, remains the dominant social networking site for marketers, with more than 90 percent adoption. The numbers come from […]
- Google’s Android Now 50 Percent Of US Smartphone Market — comScore
According to mobile market share numbers released by comScore today Google’s Android OS is now on half the smartphones in the US market. That marks a 3 percent gain from Q4 of 2011. Apple was also up to just over 30 percent. However, all other players and operating systems were down — RIM in particular. […]
- TripAdvisor the Latest Google Critic To File EU Antitrust Claim
Following on the heels of Expedia filing an antitrust claim against Google in Europe, fellow FairSearch.org member TripAdvisor has also filed a complaint against Google with the EU. My sense is that this is part of a coordinated effort to put more pressure on the EU to bring formal antitrust charges against the company. EU […]
- Google To Offer $5 for $10 Starbucks Coupon Tomorrow
Tomorrow Google Offers will sell a “$5 for $10″ Starbucks voucher. According to the Google Commerce Blog, the deal will be available to Google Offers subscribers in all 40 US cities where Google Offers is live. There’s also a “feel good,” charitable aspect to the promotion: “For every deal purchased, Google Offers will donate $3 […]
- Google Wallet Engineer Leaves For Square As Google Acquires Prepaid Card Processor
The (mobile) payments segment is one of the most interesting and dynamic in technology. Google Wallet made an early splashy debut but has stalled on lack of consumer availability — it still only works on one phone in the US. While that should change in the near future, for now relatively few people are using […]
- Holy Consumer: Keeping Demand in Check
Like most fellow zealots, my original love affair with search was all about the glories of being served up “consumer demand” — and being able to market and optimize to that demand. Expressed demand right at your fingertips was a beautiful thing. Following the ghostly spending period of 2001-2002, it made it much more palatable […]
- Three Measurement Methods Challenging Campaign Performance: Key Takeaways from OMMA Global 2012
The challenge of appropriately attributing online advertising’s influence on a user exposed to multiple channels continues to slow the movement of additional ad spend by brands. That was one of the topics highlighted at the OMMA Global conference in San Francisco recently. While the historic battle cries of view-through impressions, click-based optimization and last-touch attribution […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s March Updates: Anchor Text, Image Search, Navigational Search & More
- For Social Media Marketers, SEO Is Much More Popular Than PPC
- How To Run A Pay Per Click Campaign In Multiple Languages Without An Agency
- How To Develop A Keyword Plan
- Using The Brown M&M Technique To Build Links
- Australian Court Finds Google Responsible For Misleading Ads Placed By Its Advertisers
- Federal And Rhode Island Agencies Divvy Up $500M That Google Forfeited In Pharmaceutical Settlement
- AdCenter Launches Training Hub To Grow Ranks Of Accredited Professionals
Online Marketing News From Around The Web:
Affiliate Marketing
- New Web Services Reporting for Rakuten LinkShare Publishers, blog.linkshare.com
Analytics
- Yahoo! Web Analytics Supports Do Not Track (DNT), www.yanalyticsblog.com
- Better results, (still) early adoption: Marketing attribution in a complex digital landscape, analytics.blogspot.co.uk
- Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued – Search Engine Watch (#SEW), searchenginewatch.com
- Tracking the customer journey with marketing attribution: new report, econsultancy.com
- Using Analytics to Measure Your Landing Page Performance, unbounce.com
Blogs & Blogging
- How to Recognize a Spammy Guest Post Request, remarkablogger.com
Business Issues
- Exclusive: Yahoo Loses Associated Content’s Luke Beatty, allthingsd.com
- Google Plus Launches First TV Spot in the U.K., Ad Age
- Google Wallet’s Co-Founding Engineer Joins Square, thenextweb.com
- Why Google isn’t the privacy villain it’s made out to be (this time), GigaOM
- Basecamp via Chrome Frame – (37signals), 37signals.com
- Breaking: Facebook Smacks Back at Yahoo With Patent Claims in Counter-Lawsuit, allthingsd.com
- Twitter Grows European Ad Sales Team, ClickZ
Content Marketing
Copywriting, Design & Usability
- The Anatomy of the Perfect Contact Form, shootthehippo.com
- 10 jQuery Plugins that Provide Cool Effects, www.jquery4u.com
- Drop Caps: Historical Use And Current Best Practices, www.smashingmagazine.com
Email Marketing
- How The iPad 3 Might Change Email Marketing, tweakyourbiz.com
- Survey: Email still outpaces social media, www.ragan.com
- Email Marketing: Delivery rate increases from 60% to 99% by separating inactive subscribers, MarketingSherpa
General Internet Marketing
- Lead Nurturing: Market to personality and behavior, not job title, b2bleadblog.com
- Deconstructing six common digital marketing clichés, econsultancy.com
Internet Marketing Industry
- Common problems faced by internet marketers and how you can overcome them, www.socialable.co.uk
- Employees and the Sales/Marketing Function of a Company, www.ppcassociates.com
Mobile Marketing
Other Items
- Amazon, Microsoft seen as top brands among small businesses, www.techflash.com
Reputation Management
- Business Owner Comments Go Mobile!, biz.yelp.com
Search Marketing
- What Customer Services Can Learn from SEO, www.searchenginejournal.com
Social Media
- 101 Best Stores to Follow on Pinterest, www.joeshopping.com
- Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data], blog.hubspot.com
- Many Twitter Users Rarely Tweet [STUDY], Social Media Today
- Sharing your posts on Facebook just got a billion…, staff.tumblr.com
- Why You Should Care About Your Klout Score, Forbes
- 3 Benefits of Answering YouTube Comments on Your Channel, socialmediatoday.com
- Belgian Company Trials Facebook, Twitter-Based Payment System, Wall Street Journal
- Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages, Read/Write Web
- Five Reasons Businesses Should Be Using Google+, MediaPost
- Five useful new tools for Twitter’s power users, econsultancy.com
- Google+ Profiles Start Displaying Info From Google Contacts, thenextweb.com
- How A Bad Profile Pic Can Damage Your Personal Brand [INFOGRAPHIC], www.mediabistro.com
- How Small Businesses Can Use Pinterest, www.digitalorganics.com.au
- Instagram by the Numbers: 1 Billion Photos Uploaded, AllThingsD
- Personal Branding: Write Your Best Bio, www.brandingpersonality.com
- Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest, www.adamsherk.com
- Twitter 101: 5 Twitter Tools for the Newbie, geeklesstech.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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