Marketing Day: April 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Microsoft Buys 800+ AOL Patents For $1.1 Billion

    AOL and Microsoft have announced an agreement covering the sale of more than 800 AOL patents to Microsoft for $1.056 billion dollars. As part of the agreement, Microsoft also gains a non-exclusive license to more than 300 other patents that AOL is retaining. And AOL also continues to hold a license on the patents that [...]

  • Facebook Acquires Instagram For A Reported One Billion Dollars

    In a public wall post, Mark Zuckerburg announced that Facebook has purchased Instagram and that the Instagram team will be joining Facebook. This is a unique acquisition for Facebook, as they are not only purchasing a leading application, but the entire user base as well. TechCrunch reports that the Istagram pricetag wasn’t cheap either, coming in at [...]

  • Leaked: Google Analytics Is Making Its Way To Google+

    Google Analytics has continually beefed up with social data and full Google+ integration may be right around the corner. The Dutch website Dutchcowboys found some official (and confidential) slides from an official Google deck showing how to connect a Google+ page with Google Analytics. In addition, Arvid Bux discovered the full confidential deck showing more screens about [...]

  • 5 Tips For Making Your Google+ Company Page Better

    Google+ pages were only launched a few months ago, Google has said that they may have some effect on the search results, as Plus company pages are frequently indexed quickly by Google. While the Google+ layout takes some getting used to, the new social networking site is growing so fast, that companies need to create [...]

  • Getting The Most Out Of Google’s Contextual Targeting Tool

    Google has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many of those who know about it have never really played with all of its features. Maybe it’s the name of the tool: Contextual Targeting Tool. I have to [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising


Email Marketing

Mobile Marketing

Other Items

Reputation Management

Social Media

Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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