Marketing Day: August 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Yelp Changes Course, Allows Review Writing From Mobile Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s an update for Yelp’s iOS app that’s available now, and it includes a new “Add Review” button on all business profiles. (Yelp says this functionality is “coming soon” for Android app […]
  • How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media. “We conservatively estimate the number of invalid impressions that are generated from PPV networks to be […]
  • Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone Email service provider Constant Contact’s mobile email study released today discovered that 80 percent of smartphone owners say it is “extremely important” to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were “highly likely” to delete an email if it couldn’t be read from their smartphone. […]
  • With Acquisition Facebook Now Speaks “Jibbigo” As widely reported yesterday Facebook has acquired Mobile Technologies (MT) and its translation app “Jibbigo.” There are a wide range of potential applications of the technology for a global site and platform such as Facebook. They extend to translating real-time communications in Messenger, translating News Feed and even ads. Facebook’s long-term vision for MT probably […]
  • Tackling The Tablet — A Mainstay For Consumers, A Must-Do For Marketers Whether you’re an early adopter or still admiring from a distance, there is no doubt that tablets are becoming increasingly prevalent among consumers. Sure, not everyone you know has one, and they have not quite reached the smartphone’s fact of life ubiquity. But, the truth is… it will not be long. Above and beyond glancing around any […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

Email Marketing

General Internet Marketing

Internet Marketing Industry

Reputation Management

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!