Marketing Day: August 14, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Mobile And Video Are Key Drivers Of Apparel Purchases Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Study: Mobile And Video Are Key Drivers Of Apparel Purchases
Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices […]
- Yelp Launching New Home Page Design
Yelp has started to roll out a new home page — one that focuses more on user activity and the social aspects of the site, rather than search and discovery of local businesses. The new design very prominently features photos, tips and other activity in the user’s local area. The “Recent Activity” section offers filtering […]
- Klout Transforms Into “Social Media Resume” With New Design
Avid Klout users around the world will notice a reconfiguration in numbers today as Klout is undergoing a major overhaul and redesign. All user numbers will change and and selected groups will see a shiny new experience, as Klout aims to become your “social media resume.” This means that more social data will be pulled, […]
- Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call
Mobile website hosting and services provider MoFuse released its inaugural “State of the Mobile Web” report this morning. The data are drawn its broad network of more than 22,000 mobile websites, which include major brands, government entities and small businesses in the US. The company reported that mobile consumers viewed an average of 3.8 pages […]
- Are You Boring Yourself With Your Search Marketing?
If you count yourself as a performance marketer, chances are search has been in your wheelhouse for a while. It’s a go-to for you, and you are wise enough to know that, along with the rest of your mix — and hopefully you have one — you can employ search for branding as well as […]
- India Begins Formal Antitrust Investigation Against Google
According to Reuters the Competition Commission of India (CCI) has opened a formal antitrust investigation against Google. The article reports that CCI received a complaint that Google had “contravened” an Indian “competition rule.” However that rule and the substance of the complaint aren’t identified. Google told Reuters that it was cooperating with the CCI and […]
- Social Media Metrics: Measuring Business Value When Sales Take Place Offline
Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be translated into engagement, interest, and eventually, a sale. Unfortunately, social media doesn’t always get the credit it deserves for that sale, especially when transactions do not take place on the web site. Here are […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says
- Google Updates New Orleans Street View Imagery
- 10 Ways To Create Engaging Content For Action
- The Unbearable Torture Of Linking
- I’m Feeling Doodly, Playful, Artistic: Google’s “I’m Feeling Lucky” Button Gains New Choices
- Search Week: August 13, 2012
Online Marketing News From Around The Web:
Affiliate Marketing
- Post-Penguin survival dominates Affiliate Summit #ASE12, econsultancy.com
- Affiliate Marketing: Measuring Promotion Success, www.amnavigator.com
- Affiliate Summit East 2012 Day 2 Recap, blog.affiliatetip.com
- New Leapfrog Feature Good News for Merchants and Affiliates, www.sarahbundy.com
Analytics
- 5 Ways Analytics Can Help Grow Your Business, Small Business Trends
- Facebook now reports average News Feed position for Sponsored Stories, Inside Facebook
- Get Facebook Likes in Excel using DataNitro, www.seerinteractive.com
Blogs & Blogging
- Blogging Decisions You Don’t Have to Make Today, pushingsocial.com
- Stop Writing (and Publishing) Crap, thebrandbuilder.wordpress.com
- 5 free photo sites for bloggers, www.healthcarecommunication.com
- Blogs Are a Trusted Source for Moms, www.emarketer.com
- Read, Savour, Comment, Share – Your Four Step Guide to Blogging Success, bestbloggingtipsonline.com
- What Blogging Does For Your Brand, www.corpnet.com
Business Issues
- Facebook’s number of servers soar to an estimated 180K, GigaOM
- Marissa Mayer Seeks Advice From Terry Semel, www.businessinsider.com
- Everyone On Marissa Mayer’s Senior Team Expects To Be Replaced Within 18 Months – Source, www.businessinsider.com
- Facebook Eyes Expansion Of Oregon Data Center, allfacebook.com
Content Marketing
- Content Marketing: Why Telling Trumps Selling, www.mpdailyfix.com
- The Ultimate Guide To Creating Viral Content, KISS Metrics
Conversion Optimization
- Conversions Are All That Matter, level343.com
- Call-to-action – How changing 1 word increased conversions by 38.26%, contentverve.com
Copywriting, Design & Usability
- 20 Examples of Minimal Style Navigation Menus in Web Design, webdesignledger.com
- 30 Beautiful Three-Colors Websites For Your Inspiration, www.hongkiat.com
- Mobile and tablet specific guidelines – Part 1 Why we need them, flow-interactive.com
- You (the Designer) and I (the Client), We Make a Team, speckyboy.com
Display & Contextual Advertising
- End of the CPM Experiment, www.optimizeandprophesize.com
- The Facebook Ad Funnel Strategy, fbppc.com
Email Marketing
- 10 Steps to Creating a Newsletter That Makes You Look like an Expert, blogs.constantcontact.com
- 10 Tempting Email Promos Your Prospects Can’t Resist, blog.hubspot.com
General Internet Marketing
- Five Lessons in Successful Rebranding, avalaunchmedia.com
Mobile Marketing
Reputation Management
- Progressive finds itself in PR nightmare on Twitter and Tumblr, www.dailydot.com
Search Marketing
- Free SEO Advice on Link Building from Bing, www.lunametrics.com
- How to write a killer Meta Description for your website, www.hallaminternet.com
- Optimizing your website for short attention spans: six tips, econsultancy.com
- Search Traffic Beats Email, Social in Average Order Value, www.marketingcharts.com
- Using Reviews to Bolster PPC Performance, www.exclusiveconcepts.com
- What are the biggest opportunities within paid search?, econsultancy.com
Social Media
- 5 Steps for Taking Advantage of Facebook’s New Post Targeting, www.thesearchagents.com
- The revolutionary new Branch, the anti-Twitter from Twitter is … an online forum, VentureBeat
- 8 Tips for Using Facebook Scheduled Posts, www.socialmediaexaminer.com
- Barebones Social Media Marketing, www.practicalecommerce.com
- Facebook Says It Now Has 235M Monthly Gamers, App Center Hits 150M Monthly Visitors, TechCrunch
- How To Make Your Customers Die-Hard Brand Evangelists, Social Media Today
- Maximizing your tweets, wearesocial.net
- Sina Weibo wins gold in the social media Olympics, www.dailydot.com
- Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Pinterest Links?, www.adamsherk.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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