Marketing Day: August 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • President Obama & The New York Times: Big Winners In Klout’s New Scoring System

    Is Barack Obama the most influential person on earth? What about The New York Times — is it the most influential brand in the world? I’m not going to debate those questions one way or another, but President Obama and the Times are the two big winners after Klout changed its influence-scoring algorithm this week. [...]

  • Pinterest (Finally) Gets Serious About Mobile With New iOS, Android Apps

    Pinterest has become one of social media’s big boys over the past year with its surge in traffic (and the attendant growing pains) and big funding rounds, but it hasn’t had a mobile experience to complement or even aid in that growth. It does now. During its first summer party last night in San Francisco, [...]

  • Explicit And Implicit Email Preferences

    Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet marketers know the fewer the questions asked, the more likely the customer is to opt-in. It’s a balancing act, though, because marketers also know that the more demographic data they can collect at that [...]

  • Twitter Analytics Company Followerwonk Acquired By SEOmoz

    Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: “in the low 7 figures (between 1mm and 4mm) [...]

  • Page Post Ads Now Being Shown To All (Not Just Fans) In Facebook News Feed

    Last December, Facebook began testing page post ads which would display ads directly in users news feeds. The posts look very organic, with the only discerning factor being a “sponsored” link in the corner. These ads would only be available to those users who were fans (liked a page), or friends of fans … until today. InsideFacebook [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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