Marketing Day: August 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Enhanced User Profiles & Photo Maps Highlight New Instagram 3.0 Release

    The ever growing social photo app Instagram announced a shiny new version 3.0 today. The key additions include upgraded user profiles, photo maps, infinite scrolling and smarter sharing. The new app is officially available today for both iOS and Android. User Photo Maps The most drastic change in the new version is the addition of visually appealing photo maps. [...]

  • Square’s Game-Changer: Mobile Credit Card Processing With One Monthly Fee

    There’s an interesting race happening right now in the mobile payments space — it seems like every week brings news of another company or collection of companies trying to squeeze in on the space. Much of the focus, though, is on the consumer side. Meanwhile, over on the merchant side of things, Square changed the [...]

  • Mobile Users: Consumers Are Buying, But Behavior Varies By Vertical

    Mobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that includes tweens to great grandmas, but advertisers of all sizes are growing comfortable with mobile — because they are always on their own smartphones or tablets, as well. New research further validates [...]

  • Writing Effective Facebook Copy

    It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode has run, we’ve seen massive variance in performance across different text elements. Here is an opportunity to showcase what your brand or product is about, to distinguish yourselves from other ads or potential competitors, and [...]

  • “Explicitly Shared” Facebook Actions Aim To Drive Visibility To Prominent Sharing

    So far the Open Graph has been a boon for apps as users can auto-post and share without a second thought given. Well this week Facebook announced a new shared parameter that will help users cut through the inevitable noise that the Open Graph (and auto-posting) causes. Instead of having an action within an app fall into [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Analytics

Blogs & Blogging

Business Issues

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Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Mobile Marketing

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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