Marketing Day: August 17, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Back At No. 2 On ComScore Video Rankings Facebook has returned to the number two spot on comScore’s monthly ranking of the most popular video sites in the U.S. The […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Back At No. 2 On ComScore Video Rankings
Facebook has returned to the number two spot on comScore’s monthly ranking of the most popular video sites in the U.S. The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than the usual No. 2, Yahoo. It should go without saying […]
- Not All Developers Hate Twitter’s New API Rules
The dust is still settling on yesterday’s news that Twitter is prepping a new API for release in the near future. And while many developers immediately slammed Twitter’s new rules, not everyone is angry about the changes. Aaron Gotwalt, who co-founded the now-defunct CoTweet, said on Twitter this morning that he thinks the new API […]
- Marketing Biz: New Facebook Metric, Mobile Payment Dark Horse & Rio SEO Advances
This week saw more movement in the white hot mobile payment space and continuing changes by Twitter as it pivots into a viable advertising platform. Two SEO data leaders made significant moves and the co-founders of Twitter launched a new publishing tool. Not to mention Facebook’s new advertising metric, some significant acquisitions and Trulia’s $75M […]
- Google Changes Smallest, But All-Pervasive, Element Of Brand Identity – The Favicon
It’s such a small thing — only 16 pixels by 16 pixels — but, when folks are browsing along day-to-day, the favicon is how they find the browser tab that has Google.com open, or the favorite link to Google. And Google has changed this iconic image this week, for the first time since 2009. The […]
- Fruji: Inexpensive Twitter Analytics For The Masses
Fruji is a new Twitter analytics service that offers some pretty powerful reports, particularly when it comes to analyzing who’s following you. And Fruji does it at a lower cost than some other services. Pricing ranges from free for the barebones “Basic” account up to $25 per year for the “Pro” account, which provides unlimited […]
- Publisher Perspective: Choosing An Affiliate Program
The final Affiliate Summit of 2012 wrapped up this week in New York City. One of the things I truly enjoy about these conferences is being able to catch-up with partners, colleagues, and friends in the industry. This year’s event was no exception, as I had the opportunity to spend time with industry veteran and […]
- Using Star Trek To Explain Winners & Losers In Twitter’s New Ecosystem “Quadrants”
Twitter announced new rules for accessing its data today and how those are designed to encourage certain types of products and services while discouraging others. It even published a “quadrant” chart to explain all this. The world of Star Trek has quadrants, too. I thought it would be fun and perhaps useful to blend the […]
- Twitter Announces New API, Details Its Vision For Developer Ecosystem
Twitter developers may not like some of the details, but they finally have more clarity about Twitter’s plans for its API and how it expects the overall developer ecosystem to look and operate in the future. About six weeks after it warned developers that “stricter guidelines” were coming, Twitter announced the new rules today. They’ll […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search In Pics: Domo At GooglePlex, Google Subway Bench & Google Fiber Van
- Easy To Advanced Uses Of Cell Formatting In Excel
- Google Adds 13 New Languages To Voice Search
- AdCenter Creative Rotation Feature Goes Live
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Keys to Building High-Impact Relationships in Affiliate Marketing, www.amnavigator.com
Analytics
- 2 Cool (And Free!) Instagram Analytics Tools, www.firebellymarketing.com
- Analytics must be put centre stage in decision making, www.bbc.co.uk
- How I Use Crazy Egg To Make More Money (or a CrazyEgg Review), www.sugarrae.com
Blogs & Blogging
- Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions, www.viperchill.com
- 4 Reasons Small Businesses Should Have a Blog, Small Business SEM
- Anil Dash of Dashes.com: Blogging & Business Then And Now, Small Business Trends
- Top 30 Google Plugins for WordPress, wpmu.org
- Why Blogging Is Even More Critical In the Age of Social, www.ducttapemarketing.com
Business Issues
- Apple’s Oregon data center to rival size of N.C. iCloud installation, www.appleinsider.com
- Exclusive: Yahoo Conducting a Search for a COO As No. 2 to Mayer, allthingsd.com
- DEAR FACEBOOK EMPLOYEES: Here’s The Truth About Your Stock Price, www.businessinsider.com
- Developers Are Pissed, Frustrated by New Twitter Decree, Read/Write Web
- DON’T PANIC, tapbots.com
- Former Google Policy Chief And Tumblr VP Andrew McLaughlin Joins Betaworks As EIR, TechCrunch
- Hey, Twitter — shouldn’t it be about the users?, GigaOM
- Interpreting some of Twitter’s API changes, www.marco.org
- Is Mark Zuckerberg in over his hoodie as Facebook CEO?, Los Angeles Times
- Pinterest analytics tool sold at auction, www.research-live.com
- Tweeters to Twitter on API edict: Twits!, news.cnet.com
- Twitter’s API – We Actually Think Today’s Changes Are Mostly Pretty Good, 89n.com
- Twitter: Confusing Developers, Neglecting Power Users, thenextweb.com
- Twitter’s API changes will have a real impact on news developers, Nieman Journalism Lab
- What Twitter’s API Announcement Could Have Said, dashes.com
- Why I Endorse Twitter’s New Changes, With Reservations, Read/Write Web
- Why Twitter Just Pushed Developers Aside: To Secure Its Future, Read/Write Web
- Why Twitter needs to learn a lesson from Apple. And FAST., www.businessesgrow.com
- Zuckerberg Admits Facebook’s Plummeting Stock Is ‘Painful’ To Watch During A Company-Wide Meeting, Business Insider
Content Marketing
- Content Marketing Tips Straight From Your Reader’s Brain, moderncopystudio.com
Conversion Optimization
- Improving Conversion Rates Using Google Analytics, www.ppchero.com
Copywriting, Design & Usability
- 6 Design Mistakes That Destroy its Usability, skyje.com
- The Web Design Business is Dead, www.collaborativegrowthnetwork.com
- Why relative URLs should be forbidden for web developers, yoast.com
Display & Contextual Advertising
Email Marketing
- Writing Email Subject Lines: 6 Ways to Improve Your Open Rate, copyhackers.com
General Internet Marketing
- The Convergence of Search, Social & Content Marketing, www.blueglass.com
- Effective Marketing Isn’t Easy — Or Cheap, www.diannahuff.com
- Marketing Isn’t Dead – It’s Everywhere, smartdatacollective.com
Local Marketing
- What to Do While Google Upgrades the Google+ Local Pages to Google+ Pages, www.ngsmarketing.com
Reputation Management
- 5 Tips for Reputation Management, tengoldenrulesblog.blogspot.com
Search Marketing
Social Media
- 10 Features Instagram Should Add Tomorrow, socialfresh.com
- 5 Free and Low-Cost Tools for Improving Social Media Productivity, www.entrepreneur.com
- Bug In New Instagram Photo Map Exposes Your Private Photos To Android Users, www.cultofmac.com
- Is Social Media Marketing at a Saturation Point?, www.emarketer.com
- Klout Deserves Your Attention, Jeff Korhan
- Manage & analyze your Twitter account with the top Twitter tools, www.wordtracker.com
- Pinterest Summer Party Recap, blog.pinterest.com
- Pop Goes The Social Media Bubble, www.twistimage.com
- Should You Invest in LinkedIn and Forget Facebook?, www.jeffbullas.com
- Social Networks: Premium vs Freemium, www.web-strategist.com
- The best and worst brands on Pinterest—according to a power user, www.dailydot.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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