Marketing Day: August 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”

    Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more. Download now!

  • Gap Between Presidential Rivals Narrows In Online Display Ad Race

    President Barack Obama has long gotten credit for being particularly online-savvy in his communications and fundraising efforts, and we’ve seen plenty of evidence of this in his race for re-election. But now, at least when it comes to online display advertising, the gap between Obama and his Republican rival, Mitt Romney, has narrowed, according to [...]

  • How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts

    “The person who really wants to do something finds a way; the other person finds an excuse.” – Unknown A couple of months ago, I wrote about overcoming objections from your CEO about adopting a content marketing strategy. What I didn’t mention was a major roadblock you may face from your team — excuses (and [...]

  • Topsy Pro Analytics Lets Users Analyze Over 100 Billion Tweets From The Last 2+ Years

    Topsy, the popular social search engine, has released a powerful new feature for marketers today deemed Topsy Pro Analytics. Different than the basic analytics offerings announced last year, the new Pro Analytics will allow users to see view and analyze more than 100 billion Tweets over the past several years. Unlike many social tracking tools, [...]

  • The Shortest Distance From Data To Insights

    In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and real-time reporting, many of us forget to consistently apply the basics we’ve learned from our research and analytics. One core basic that I call “context” provides the needed focus. Context enables a strategic view that [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile Marketing

Reputation Management

Search Marketing

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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