Marketing Day: August 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • IFTTT Brings Back Twitter Triggers Social media marketers will be happy to learn that Twitter triggers are available again inside the popular automation tool, If This Then That (IFTTT). IFTTT dropped Twitter triggers last September voluntarily during the midst of a lot of animosity between Twitter and developers over Twitter’s API changes. It kept Twitter “actions,” though, meaning you could […]
  • Yahoo #1 Again, US Network Traffic Not There Since Early 2008 ComScore just released its monthly Top 50 US Web properties list today. I’ve generally stopped looking at this list. But it was pointed out to me that Yahoo is back at number one. When was the last time Yahoo was number one? We’ve submitted the question to comScore directly but haven’t heard back. In my […]
  • Facebook Upgrades, Expands Embeddable Posts To All Facebook’s embeddable posts feature is now available to everyone, and the expansion includes a couple new features, too. When it launched three weeks ago, embeddable posts were only available for content from a handful of mainstream publishers. Now, public posts from any Facebook personal profile and/or Facebook Page can be embedded. Below is an example […]
  • Google’s Field Trip App Now Available For Google Glass Google’s Field Trip, a local discovery app that offers information about your surroundings, is now available for Google Glass. The app was introduced last year for Android devices and later came to the iPhone, too. Google’s Timothy Jordan described the app today as “a guide to help you discover hidden gems and interesting information around […]
  • Questions On Google Authorship? Google Shares Some Answers Trying to figure out how Google Authorship works? Google has a new post out today answering a few tricky questions such as how to deal with mascots (sorry, they don’t get authorship) and what types of pages can have authorship appear in Google’s search listings. Read more in Google’s post and also see our longer recap […]
  • Want To Speak @ SMX Social Media Marketing? Here’s How The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2013, November 20-21, at the ARIA Resort & Casino in Las Vegas. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch […]
  • Google Rumored To Be Kicking Off Conversations To Win NFL Sunday Ticket Package Rumors are spreading that Google has started informal discussions with the NFL to buy the rights to the NFL Sunday Ticket package.’s Peter Kafka reports that Google CEO Larry Page and YouTube’s head of content Robert Kyncl sat down with NFL commissioner Roger Goodell and other NFL leadership. “The Sunday Ticket package was among […]
  • SMX East Keynote: Richard Alfonsi Of Twitter, On “Now Moments” Twitter has turned into a global chat room where everyone seems to be talking about everything to everyone. Many different “conversations” happen simultaneously, plus there are particular moments — TV finales, sporting events, breaking news and more — where many people have all “tuned in” at once. I’ll be talking more about this phenomenon, and […]
  • Facebook Leads Group To Connect The Rest Of The World Facebook’s mission is to make the world more open and connected. The company is now literally trying to do that by leading a group of mostly mobile companies to help bring 5 billion more people online. The initiative resides at From the press release: The founding members of — Facebook, Ericsson, MediaTek, Nokia, Opera, […]
  • Deeper Dive On A Facebook Marketing Case Study In last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from Seagull Outfitters, courtesy of Marty Weintraub at aimClear. For this post, I went back to Weintraub for some additional information. Seagull Outfitters is a regionally dominant Minnesota Canoe Area Boundary Waters outfitter. Located at the end […]
  • Fair Catch: Using Unstructured Data To Reach The Fantasy Football Player According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it’s no wonder that brand marketers continue to invest in sponsorships and media surrounding the major fantasy football platforms such as ESPN, CBS, the NFL or Yahoo. In a recent Advertising Age article, Fantasy Football Players […]
  • Mobile Internet Time Now Exceeds PC — comScore StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are roughly 150 million smartphones in the country that seems like a relatively small percentage of overall traffic. While the aggregate number may still be small, when one looks more closely […]
  • Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June After only seven months since Twitter acquired Vine, the six-second video sharing app has reached an impressive 40 million registered users, more than three times the number of Vine users reported just two months ago. While this milestone does not reflect “monthly active user” numbers commonly shared by social networks like Facebook and Twitter, it […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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