Marketing Day: August 22, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Mobile Login Adds Separate User Sharing Controls Facebook has tweaked its mobile login system — a system that the company says is used more than 850 million times each month. […]
Matt McGee on August 22, 2013 at 5:03 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Facebook Mobile Login Adds Separate User Sharing Controls
Facebook has tweaked its mobile login system — a system that the company says is used more than 850 million times each month. The primary change is an extra layer of user control over sharing. Mobile apps that use Facebook login are now required to ask about sharing on Facebook in a separate step from […] - Google Analytics Access Controls Now Fully Launched
Good news for everyone that was excited about the news earlier this year that Google Analytics would be introducing new access controls: They’re live for all users now. As today’s announcement says, this means that Google Analytics users now have “more fine-grained control over access to various parts of their accounts.” On a practical level, […] - Google Now Adds More Cards, Including Car Rentals & Concert Tickets
Google announced yesterday that it has added more “cards” to Google Now. The following are the new types of content and data that Google Now will be showing: Car rentals card Concert ticket card Improved public transit cards Commute sharing card Set reminders while you search Updated TV card NCAA football scores Of particular interest […] - Pew: Nearly Half Of Teens Have Turned Off Mobile Location Tracking
The Pew Internet & American Life project has released some new survey data about teens and mobile privacy. What the data reflect is that a majority of teens have downloaded apps and that they’re quite aware and sensitive to privacy issues, especially personal data collection and location tracking. According to Pew 78 percent of teens […] - AdSense Publishers Can Now Opt-Out Of Ad Format Features Like Favicons
Google announced today that AdSense publishers can opt out of many of the newer ad format features that have rolled out recently. Apparently the change comes at the request of publishers. Here is Google’s list of advanced ad format features publishers can exclude (this is also a handy summary of all the newer AdSense ad […] - SMX East Rates Increase Saturday – Register Now!
Early Bird rates for Search Engine Land’s SMX East end this Saturday, August 24th. Register now and save! Join us October 1-3 in NYC for: Timely programming: over 80% of sessions are new, with the latest tips on Penguin-proof link building, mastering Google Enhanced Campaigns and more. Check out the agenda. Insight and real-world-proven tactics […] - 5 Mobile Trends Marketers Need To Know About
Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in […] - What Are You Going To Do With All Those Likes?
I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where I’ve been meaning to drop in. The city tour I always think I’ll take one day. The dozen or so foodie-approved eateries that I’ve got on my short list. I’m a potential customer […] - The Secret Source Of Power For Future Marketers
I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of things came to mind, including: Automated personalization technologies that essentially eliminate the need for conversion optimization The end of the website due to the rise of apps The end of the website […] - Google’s New Virtual Helping Hand, ‘Helpouts,’ Now Taking Applications
The first official instance of Google’s new video help service, Helpouts, has been released. Helpouts will allow for users to pay for a specific time frame of video consulting from willing Helpout helpers. While it is just a simple landing page with the opportunity for users to sign-up for a registration, it’s the images included […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More
- Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side
- Majority Of Mobile Ad Spend To Go To Search — Forecast
- Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers
- SMX East Rates Increase Saturday – Register Now!
- Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search
- Google Logo Honors Claude Debussy On The Occasion Of His 151st Birthday
- Online Marketers: Make Sure You Surface The Right Content To Your Audience
- Average Position: A Distracting Lie
- Starting Today Bing For Schools Is Giving More Than 800,000 Students An Ad-Free Search Experience
Online Marketing News From Around The Web:
Affiliate Marketing
- 10 Tips to Increase Your Affiliate Traffic’s Conversion Rate, Affiliate Marketing Blog
- Where Is Your Affiliate Traffic Coming From?, blog.linkshare.com
Analytics
- Analytics Aphorisms – Gilligan-Style, Web Analytics Demystified
- Google Analytics Goal Configuration and Measurement, SwellPath
- How to Get From Analytics to Insight, www.mediabizbloggers.com
- The Visitors Flow Report in Analytics Makes Your Account Better, www.ppchero.com
Blogs & Blogging
- Building a Blog Brand, Posting Frequency and Choosing a Niche [Speed Q&A], ProBlogger
- Is Google+ the Next Big Blogging Platform?, www.blogherald.com
Business Issues
- FTC chief keeping eye on Google Glass, thehill.com
- Business Owner Resentment a Persistent Problem for Yelp, Screenwerk
- Is Yahoo’s Mayer Turning Into a Media Mogul With Couric Web Deal?, All Things D
- Mark Cuban Thinks Google Can Make the NFL Work on the Web, All Things D
- Yahoo! to Unload Tons of Content All at Once This Fall, Reel SEO
- Yelp Co-Founder Defends Site’s Reviewers, Business Insider
- Zero Chance of Google Glass Going Mainstream: Rabois, Bloomberg
Content Marketing
- Content Marketing Simplified: Win Big with Good Work, blog.clarity.fm
- How To Make Google Love Your Content Marketing, Search Engine People
- Stolen Content: Is it Scraped, Plagiarism, or Copyright Infringement?, www.copypress.com
Conversion Optimization
Copywriting, Design & Usability
- Designing For Digital Products, Smashing Magazine
- How to Write Your Way to the Top of Your Industry, Copyblogger
Domaining
- Internet.org’s former owner didn’t know he sold to Zuckerberg, but he’s cool with the new direction, VentureBeat
- Frank Schilling’s DomainNameSales.com Grows To 14 Brokers & Raises Commission 25% To 12.5%, The Domains
Ecommerce
- How social drives holiday sales – and builds to a great 2014, blog.bazaarvoice.com
- JustFab and ShoeDazzle announce ‘game-changing’ merger to dominate ecommerce, VentureBeat
Email Marketing
- Gmail Tabs: Marketers Ask Their Subscribers to Take Action, blog.returnpath.com
General Internet Marketing
- How to Integrate Psychology Into Your Marketing, www.quicksprout.com
Internet Marketing Industry
- 3 Ways to Build a Trust-centered Consulting Practice, Luna Metrics
- E-Nor Launches Google Analytics Training Courses!, www.e-nor.com
- US Total Media Ad Spend Inches Up, Pushed by Digital, eMarketer
Mobile/Local Marketing
- Making Foursquare Better, One Tap at a Time, blog.foursquare.com
Other Items
- Crossing the Digital Divide – An Infographic on the Changing Forms of Media, blog.kissmetrics.com
Reputation Management
Social Media
- Google vs. Facebook in the Battle of Affinity, All Things D
- No, you should not pay online influencers for their advocacy, getlittlebird.com
- Survey: How small and medium-sized businesses benefit from their Twitter presence, Twitter Blog
- Twitter Users: Revoke and Reestablish Third Party App Access Now, V3 Integrated Marketing
- Use Hashtags and Television to Reach your Social Audience, www.ppcassociates.com
- Will Facebook’s new News Feed algorithm proliferate the sheep-engagement effect?, www.branded3.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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