Marketing Day: August 23, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Unlike Google’s Strictly Paid Model, Bing Opts For Paid And Free Shopping Formats Today Bing announced that it will be sunsetting Bing Shopping, the separate product destination that relies on merchant product feeds in Bing Merchant Center. Instead, the company is rolling out Bing Product Search in the next few months. In addition to the new image Carousel, shown above, Bing Product Search also incorporates Snapshot to display […]
  • Facebook’s Latest News Feed Change Aims To Reward High-Quality Content Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there. Facebook says it has developed a new algorithm that’s aimed at identifying and showing “high quality content,” and it’ll be rolling out to all users in the next […]
  • Twitter Meeting With Banks Ahead Of Expected IPO Filing The NY Post is reporting that Twitter executives are meeting with a host of Wall Street firms to decide who will take it to the IPO prom. Apparently, these are very preliminary meetings to communicate basic considerations and concerns to the banks. The article suggests that Twitter’s thinking about its IPO is being substantially shaped […]
  • Microsoft CEO Ballmer To Retire Next Year, Market Likes The News Unlike his predecessor Bill Gates, Steve Ballmer has had a tougher time of it. To some degree, it’s not his fault. However, the current Microsoft CEO has presided over a period of disruption and decline in the company’s once-dominant market position. It can all be summed up in the following way: Android is now the […]
  • YouTube Search App For Google Glass Mimics The Matrix There’s no YouTube app for Google Glass quite yet, but there is a new app that searches YouTube for “how to” videos and aims to make you smarter along the way — kinda like the “fast learning” you might know from The Matrix. It’s called How Do I… and the idea is “to teach anyone, […]
  • Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves A powerful — and meaningful — site design is more important than ever; it takes less than two-tenths of a second for an online visitor to form an opinion about a brand. Expectations to be entertained and involved by online media are only rising, and one way to captivate an audience is to use parallax […]
  • Holiday Road: Boost Q4 Results By Better Understanding The Customer Journey There’s nothing like the August sunshine to bring out a creative spark to drive your holiday campaigns! If you’re like most e-commerce marketers, chances are good that you’re already knee-deep in end-of-year planning — and it’s also highly likely that your boss has raised the performance bar yet again. After all, if the past two […]
  • Google Analytics Email Marketing Dashboard For Beginners I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about before I consented to loading the image. Fail — major fail. With the sophisticated software and programs […]
  • Market Cap Doesn’t Equal Box Office Earnings: “Jobs” Behind “Social Network” & “The Internship” Apple may be worth far more than Google or Facebook, but when it comes to movies about the companies, Jobs, based on the epic rise of Apple CEO Steve Jobs, is still way behind in box office earnings versus The Social Network about Facebook and The Internship comedy set at Google. Released last Friday, Jobs enters its second weekend […]
  • Google Says Vendor Was Responsible For AdWords Account Manager’s Shocking Voice Mail This week, a voice mail in which a Google AdWords account manager can be heard complaining about having to pitch AdWords products and saying he doesn’t care that a client is using bridge pages even though they violate Google’s advertising policy was released by Martin MacDonald. We received a response from Google in which they […]
  • Quantcast Adds First-Party Cookie Tracking To Capture Cross-Platform And Mobile Traffic In a significant step to capture more mobile and cross-platform traffic, Quantcast announced today that they are using both first-party and third-party cookies to track online traffic from desktop and mobile devices. Previously the media measurement service that tracks audience behavior for publishers used only third-party cookies for traffic measurement. Many browsers, including Safari on […]
  • Facebook Gives Advertisers Free Access To Shutterstock Images & Multiple Image Uploader A picture is worth its weight in clicks. Facebook hopes to make it easier for advertisers to find the right image, or set of images, for successful ad campaigns. Today, Facebook announced a new partnership with Shutterstock that gives advertisers free access to millions of stock images from the Shutterstock library. Rolling out in the […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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