Marketing Day: August 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google To Strip DoubleClick AdPlanner Of Significant Functionality

    If you’ve been using DoubleClick AdPlanner to research anything other than sites on the Google Display Network, you’re about to be out of luck. Google this week has been sending out notices to AdPlanner users telling them of dramatic changes due to take effect September 5. Folks in the digital marketing space have grown accustomed [...]

  • EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014

    In a new report, market research firm eMarketer estimates that 88 percent of U.S. companies will be marketing on Facebook by 2014. That’s more than double the estimated 43 percent that were using Facebook in 2009, and would be up from the 83 percent that are estimated to be marketing on Facebook this year. (And [...]

  • Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)

    Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present “Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics,” a webcast that will help you generate more business (and revenue) from [...]

  • Zeppelin Beats Space Needle For Biggest Twitter Hashtag Title

    Sometimes, it is the size of your hashtag that matters. In Seattle this week, the Space Needle launched a contest that will let one person place his/her own design atop the iconic structure for six months. And one of the ways the Needle is promoting the contest is with a Twitter campaign around the #topthis [...]

  • As World Awaits US Apple-Samsung Verdict, Parallel Trial Sideshow Ends In S. Korean Court

    The tech world is breathlessly waiting for the jury in the US federal district court trial (San Jose, CA) in Apple v. Samsung to deliver its verdict. My prediction: expect some sort of “split decision,” in which the jury finds Samsung liable on some but not all of Apple’s claims and awards some but not all the [...]

  • Report: 17% Of Marketers Using (Or Planning To Use) Pinterest For Business Purposes

    With the recent mobile/tablet app additions and public opening of Pinterest, adoption rates within the marketing community are rising. A recent study by the Creative Group showed that 7% of marketers are currently using Pinterest in their marketing mix and that 10% of marketers are planning to. The survey was made up of marketing and advertising executives [...]

  • 7 Big Mistakes New Affiliate Marketers Make

    When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success. Through my years of experience with both affiliate marketing and teaching [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

Other Items

Reputation Management

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!