Marketing Day: August 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Instagram 4.1 Allows Video Uploads From Library

    Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One immediate thought comes to [...]

  • Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics

    In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data “to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks”. Marketers haven’t been without analytics for Tumblr: the platform itself [...]

  • Facebook Tests Trending Topics On Mobile Site

    Facebook has started a very limited test that shows trending topics to select U.S. users of its mobile website. The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across Facebook. Clicking the widget then shows the user what his/her friends are saying about the topic, followed [...]

  • Apple + Android Combine For 92 Percent Of Smartphone Market

    Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed. Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share. Android remained the top mobile operating system, with 52 percent of the US smartphone market [...]

  • AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Buying Process

    AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405 million in cash and stock. The deal is expected to close in September. Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works [...]

  • What The New Gmail Inbox Means For Your Email Campaign

    Like many other well-intentioned Google updates before it, the new Gmail inbox has set off a bout of angry and confused complaints from users. Also like many other updates, this one has sparked criticism from marketers who are certain the email-sky is falling. But keep the faith, Marketing Chicken Little — there just may be [...]

  • Yahoo Updating Their Logo To Reflect The New “Spirit Of Innovation” At The Company

    Yahoo announced they are updating their logo on September 4th at 9pm PST, and over the next thirty-days, they will be showcasing a variation a day of the logo on their home page. The day one logo is shown here, and each day, Yahoo will change the logo in an effort to have “some fun [...]

  • How To Use Visitor Engagement Insights To Improve Conversions

    One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him regularly creating some very elaborate, physics-defying devices and traps, yet he is still unable to catch the bird. I think if he had ever paused for a moment and thought [...]

  • Yahoo Names Bernardo Hernández To Lead Flickr

    Marissa Mayer has chosen former Googler and Spanish entrepreneur Bernardo Hernández to lead Yahoo’s photo-sharing unit Flickr. Before coming to Yahoo, Hernández managed Google’s Zagat property. AllThingsD.com reports that Hernández has actually been at Yahoo for a number of weeks, “…but did not have a specific role until now.” Hernández’s first Internet venture idealista.com, has [...]

  • Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos a Month

    Video marketing company Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top [...]

  • Twitter Releases New Login Verification, Photo Gallery & More For iOS & Android Apps

    Twitter announced today a number of updates for their iOS and Android apps, including a new login verification, search suggestions with a social context, and an updated photo gallery in search. The new login verification enrollment lets users approve login requests directly from their iOS or Android app. It is in addition to the SMS-based [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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