Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Study — Perhaps Flawed — Finds Sharing Much Higher On Twitter & Facebook, But Why Google+ Is Still Worth The Time
How popular is Google+? We could have the debate over active users again, but we’ve been there, done that. Instead, a new study is out that tries something different, comparing the number of shares the same story gets in relation to users on each of the major social networks. By that metric, Google+ is far, [...]
- FTC: $22.5M Penalty To Get Google To “Take Its Privacy Obligations More Seriously”
It’s official. As earlier reported, Google will pay $22.5 million to settle Federal Trade Commission (FTC) charges that it placed tracking cookies and served targeted ads to Safari browser users, after it said it wouldn’t. The cookie placement violated the privacy settlement Google reached with the FTC in October of last year. It’s the largest [...]
- Invitation Not Required: Pinterest Opens To The Public
If the lack of an invitation was keeping you from joining Pinterest, your day has come! Pinterest is now officially open to the public, no invite required. In addition to Twitter and Facebook logins users can sign-up for an account with just an email address. To set up your account, head on over to Pinterest [...]
- The Missing Mobile Metric
In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate balance of driving downloads and cultivating engagement and lucky for us, these things can be measured. Download numbers are the simplest aspect of the equation, piped daily into your iTunes Connect or Google Play account. Engagement [...]
- New Facebook Mobile Ads Help Developers Promote App Installs
A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting will allow developers to promote app installations to the 543 million active Facebook mobile users. Over the past 30 days alone Facebook has sent people Google Play or the App Store 146 million [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s SEO Guide On A/B & Multivariate Testing
- Google Translate: Picture To OCR To Speech
- Google Shopping – The Balance Between Old & New
- The SEO’s Guide To Adding Content For SERPs & Sales
- Up Close: Gmail In Google Search Results Field Trial
Online Marketing News From Around The Web:
Blogs & Blogging
- 6 Questions To Ask Before You Install A WordPress Plugin, sixrevisions.com
Business Issues
- Stop Saving Your Best for Last, SEOmoz
Content Marketing
Conversion Optimization
- 8 Landing Page Factors To Help Boost Online Conversions, blog.firstdigital.co.nz
Email Marketing
- 7 WordPress Plugins to Grow Your Email Subscribers, Social Media Examiner
General Internet Marketing
- 2012 Rooftop Networking Party, Eventbrite
- 7 Lessons My $1.8 Billion Competitor, Omniture, Taught Me Over The Last 7 Years, quicksprout.com
Search Marketing
- Creative Broken Link Building Tips with Jon Cooper, SEO Book.com
- Advanced PPC Account Management Disorder, marketingpilgrim.com
- Extreme Negative SEO: Know Your Vulnerabilities, searchenginewatch.com
- Getting Ahead Of The Competition – An 8 Step Approach Using Share Of Voice, searchenginewatch.com
- SEO Is Leaving Marketing Behind, SEO Theory
Social Media
Related Topics: Channel: Other | Marketing Day
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