Marketing Day: August 9, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TheFind: Mobile Now 35 Percent Of Our Traffic Shopping site TheFind is repositioning itself as a personalized, multiplatform shopping utility that does more than simply give consumers access to product information […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- TheFind: Mobile Now 35 Percent Of Our Traffic
Shopping site TheFind is repositioning itself as a personalized, multiplatform shopping utility that does more than simply give consumers access to product information and prices. It’s now a dashboard for managing all ecommerce transactions in a single place, regardless of whether purchases were made through TheFind or on other sites. Shopping search has become something of a […]
- Microsoft’s Latest Scroogled Target: Google’s “Gspam” Ads That Look Like Email
Microsoft has taken another shot at Google today with the latest push in its ongoing “Scroogled” campaign. This one? Another attack on Gmail. Or, as Microsoft is calling it today, “Gspam.” That’s the term they’re using for those ads that look like emails in Gmail (which, last I recall hearing, was still a limited Google […]
- New Google Glass User Survey Suggests YouTube App Is Coming Soon
The latest survey being sent to select Google Glass owners suggests that an official YouTube app may be coming soon. If so, it would join other official Google apps for Glass including Google+, Gmail and Google Now. I’m one of the Glass Explorers that’s received this latest survey invite. It’s somewhat similar to the survey […]
- On YouTube, Funny Ads For Menstruation, Condoms & Butt Wipes That Would Never Air On TV
With a few exceptions, outside of the Super Bowl, most TV ads I see don’t take risks. That’s understandable. Targeting a mass audience, advertisers largely choose to play it safe. But YouTube is a playground where taking risks may draw in an audience. Ads become content, even ads about unlikely things like women having their […]
- When It Comes To Social Media Sharing, Mobile Rules
Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it comes to social media sharing of content, more people do so via their mobile devices than their computers, according to a recent study done by ShareThis. The […]
- ComScore Reports Retail Ecommerce Sales Reached $49.8 Billion In 2Q
According to comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail ecommerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of double-digit growth. “Increased spending growth for the quarter not only reflects the long term share […]
- Twitter Claims Promoted Tweets Lift Offline Sales By 12% For CPG Brands
Twitter announced today that it has launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales. Using the “offline sales impact” tool developed in conjunction with data analytics company Datalogix, Twitter measured organic and paid activity for 35 different CPG brands on the site, spanning a number of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month
- Search In Pics: DooglePlex, Bing Football & Baby Panda
- Google News Showing Web Site Results For Some Navigational Queries
- 5 Steps to Implement a Successful Bidding Strategy in Paid Search
- Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second
- Google Releases Seven Videos On Typical Manual Spam Actions
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- 10 Google Analytics Custom Events That Track the Untrackable, Search Engine Watch
- 7 YouTube Analytics Reports That Improve YouTube Ad Performance, www.clixmarketing.com
Blogs & Blogging
- 5 Ways to Repurpose Existing Blog Posts, socialmouths.com
- Turning Your Blog Into a Business with David Risley, www.blogherald.com
Business Issues
- Facebook Puts the Brakes on ‘The Hacker Way’, Wired
- Tumblr Had $16.6 Million Left When Yahoo Bought It, All Things D
- Yahoo details Tumblr’s valuation and David Karp’s $81 million retention package, qz.com
- Apple to judges: not banning Samsung products would be a ‘fundamental change’ in patent law, The Verge
- Armstrong Confirms “Hundreds” Of Layoffs At Patch, 400 Sites Shuttered Or Partnered Off, And A New CEO, TechCrunch
- Jack Dorsey on Twitter’s turning point as a news entity: The day a plane landed in the Hudson, GigaOM
Content Marketing
- 10 Key Guidelines for Online Video Marketing, www.jeffbullas.com
- 3 Keys to Understanding Your B2B Content Needs, www.komarketingassociates.com
- 6 reasons why companies fail at content marketing—and how to avoid these mistakes, www.getfluid.com
- Why Your Content Marketing Strategy Should Go Past the Sale, Content Marketing Institute
Conversion Optimization
- 70% of Small Business B2B Websites Lack A Call to Action, Small Business Trends
Copywriting, Design & Usability
- 10 Dos and Don’ts For Your Contact Form Design, blog.usabilla.com
- Ten Tips For Creating Effective and Engaging Website Copy, Koozai
- Where UX Comes From, www.uxbooth.com
Display & Contextual Advertising
- How to Target LinkedIn Ads to Your Audience, blog.adstage.io
Ecommerce
- Best Buy Works to Gets Its Website Up to Snuff, Wall Street Journal
Email Marketing
- Phishing, Spoofing and Putting the World to Rights, blog.returnpath.com
General Internet Marketing
Internet Marketing Industry
- 8 Thought Leaders Reveal their Favorite Resources for Marketing Tips, Tricks and Insights, www.massrelevance.com
Mobile/Local Marketing
- Signs of US Android net user decline, www.asymco.com
- Google Wallet pulling support for gift, loyalty cards, www.androidcentral.com
- Mobile Helps Make Holiday Online Spending Forecast Merry and Bright, Yahoo Advertising Blog
- Text Messaging Effective for Retailers, Practical Ecommerce
Reputation Management
- In Search of The Purchased Google Review. Yours for $1.40 ea., Mike Blumenthal
Social Media
- 5 Pinterest Analytics Tools That Will Help You Improve Your Social Media Marketing Strategy, www.amyporterfield.com
- Can Facebook Grow Your Blog?, pushingsocial.com
- How Pinterest Drives Retail Traffic [Infographic], www.socialmediaexplorer.com
- JustUnfollow Is A Twitter & Instagram Friend Management App You Might Actually Use, TechCrunch
- STUDY: 7 Percent Of Facebook Brand Page Posts Are Considered Spam, All Facebook
- Twitter #Music for iOS gets new ways to discover music, artist suggestions based on your device’s library, The Next Web
- Twitter Found to Impact TV Ratings, business.time.com
- YouTube / Google Plus Integration: 5 Things Every Marketer Must Know [Video], www.ryanhanley.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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