Marketing Day: #BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: PostJoint Confirms Google Penalty, Says Its Business Will Continue PostJoint is the second guest blogging network that’s been knowingly penalized by Google. We reported the penalty news Friday on our sister […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- PostJoint Confirms Google Penalty, Says Its Business Will Continue
PostJoint is the second guest blogging network that’s been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn’t ranking on Google for its own name, a sure sign of a penalty and the […]
- #BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful
When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts — SpaghettiOs’ mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T’s tacky “Never Forget” tweet last September 11 — are so memorable and damaging that […]
- The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]
- Branded Content Leverages Young Love To Sell Ice Cream
Taking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its Cupidity series, a collection of online films that explore young love. This most recent chapter, entitled Travellers, takes a look at a young man and a young woman and their missed connection. It’s […]
- Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows
Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic […]
- VIDEO + SLIDESHOW: The SEO Revolution Will Not Be Televised
Search engine optimization has been in a state of constant flux since birth. While many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a […]
- Report: Facebook Set To Announce Mobile Ad Network At F8 Conference Next Week
Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network, according to a post today in Re/Code. Citing “multiple sources familiar with the matter,” Re/code reported that Facebook will announce the move at the “F8″ conference next week in San Francisco. From Re/code: […]
- Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla
Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative […]
- Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist
Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in enabling marketers to create engaging and relevant experiences for their audiences — one by using data, and the other […]
- Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday
It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers
- The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
- Bing Predicts Reality Show Winners Using New “Bing Predictions” Search Technology
- Got SEO Basics? 5 Tips To Boost Your Organic CTR
- Yahoo Testing A Knowledge Graph Lookalike In Search Results
- 420 Dilemma? Marijuana Emerges In Local Search
Online Marketing News From Around The Web:
Affiliate Marketing
- 9 Best Practices For Affiliate Networks, HasOffers
Analytics
- 10 Things to Know About Migrating to Universal Analytics, www.seerinteractive.com
- 3 Super Tools to Track, Analyze and Improve Results Online, www.razorsocial.com
- Analytics tracking across Devices, www.socialnomics.net
- Dear Avinash: Your Digital Marketing + Analytics Challenges Answered, www.kaushik.net
- How to Track When People Print Web Pages on your Site with Google Analytics, Digital Inspiration
- Implementing Remarketing Lists in Universal Google Analytics, blog.similarweb.com
- Using Analytics To Motivate Consumer Interaction Across Devices, www.revenews.com
Business Issues
- Apple Steps Up Payments Push, Looks to Hire Industry Vets, recode.net
- Apple, Google Vie for Exclusive Game Apps, Wall Street Journal
- Google is researching ways to make encryption easier to use in Gmail, VentureBeat
- The Government is Silencing Twitter and Yahoo, and It Won’t Tell Us Why, www.aclu.org
- Twitter wins dismissal of case alleging pre-IPO fraud, www.zdnet.com
Content Marketing
- How to Give Your Content a Visual Facelift, Search Engine Journal
- Storymapping: A MacGyver Approach to Content Strategy, Part 3, www.uxmatters.com
- Using Storytelling as Content Marketing: How 3 Big Brands Make it Work, BruceClay.com
- Why Native Advertising Won’t Survive, Regardless of FTC Involvement, Content Marketing Institute
Conversion Optimization
- 8 Lead Gen Landing Pages That Can’t Close The Deal, Unbounce
- Most of Your A/B Test Results Are Illusory and That’s Okay, KISS Metrics
Copywriting, Design & Usability
- The 14 Keys to Writing Advertorials That Sell, Copyblogger
- The Clueless Marketer’s Guide to Building a Landing Page from Scratch, www.wordstream.com
- These 3 Headline Trends Will Make You Forget All About ‘What Happens Next’, Contently
Display & Contextual Advertising
- Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads, www.seerinteractive.com
Domaining
- Pricing the latest new TLDs: NameCheap is Cheap, Domain Name Wire
- What the New Top-Level Domains Mean for Marketers, MarketingProfs
Ecommerce
- Mobile commerce is critical to Internet retailing’s future, Internet Retailer
Email Marketing
- Email Marketing Best Practices: List Building 101, clickmail.com
- Smart email marketing segmentation, the art of, www.emailmonday.com
- Spam turns 20 and is still going strong, PC World
General Internet Marketing
- 7 Ways To Mine The Hidden Gold In Your Customer Data, Convince and Convert
- Building a Brand Online: The Golden Age of Digital, moz.com
- How to Create Your Own Online Marketing Adventure, Crazy Egg
Internet Marketing Industry
Mobile/Local Marketing
- 3 rules by which to measure mobile creative, www.mobilecommercedaily.com
- Why U.S. Carriers Are Struggling In the Mobile Ads Business, Ad Age
Reputation Management
Social Media
- 3 Reasons Your Brand Should Be Using Video On Twitter Right Now, Media Bistro
- 50 Tweetable Twitter Tips You Wish You Knew Years Ago, HubSpot
- 6 Ways to Use Pinterest to Promote Your Brand, Social Media Examiner
- 61 Best Social Media Tools for Small Business, blog.bufferapp.com
- Confessions of a Facebook marketing addict, PR Daily
- Google Hangouts for Android Gets Merged Conversations, Contact List, The Next Web
- Here’s What the New Twitter Profile Design REALLY Means for You, www.postplanner.com
- How to Prepare Your Profile for Twitter’s Redesign, simplymeasured.com
- How to Use the Scientific Method in Your Next Facebook Campaign, www.goinflow.com
- Photos Cluttering Your Facebook Feed? Here’s Why, eMarketer
- Social Media, Your Personal Red Carpet, Search Influence
- The LinkedIn Publishing Platform is Cool Until Everyone Has It, www.ryanhanley.com
- Why Audi Kills it on Instagram, Exact Target
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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