Marketing Day: CES Live Blogs, Marketers To Spend More On Technology In 2015 & A Review Of Twitter’s Analytics Tools

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Live Blog: CES Talk By Google’s VP Of Video Ads Neal Mohan
    What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk at CES today. The talk is by Neal Mohan, Vice President of Display and Video Advertising Products, Google. While “display” is there in his title, his talk looks to be focused […]
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  • Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonderland
    The SUV maker highlights the versatility of its Cherokee via a stunt it’s leveraging through online channels.
  • Live Blog: The CES Panel On Video Advertising
    The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video […]
  • Live Blog: The CES Panel On Native Advertising
    Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just for gadgets, anymore. The show’s content related to marketing has grown substantially this year, including today’s panel on native advertising. The session — “Native Advertising: Digital Advertising Industry Innovates” — includes the following […]
  • Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
    Survey polled 182 marketing executives on their technology investment plans, data, content research and working across departments.
  • Meet The New Twitter Analytics Tools (From Twitter!)
    Twitter opened up its analytics platform to all users in mid-2014, but is it any good? Contributor Larry Kim explores this question.
  • Marc Poirier Appointed Acquisio CEO & President
    “Finding ways to leverage our talent pool and deliver more innovative solutions is one of the most exciting aspects of this role,” says Poirier.
  • When It Comes To Customer Expectations, One Size Does Not Fit All
    Consumers today make significant demands of the brands they engage with. Contributor Katy Keim lays out survey results that explain just what they’re looking for.
  • MarTech San Francisco 2015 Rates Increase Next Week
    Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $400 by registering before the lowest rates expire next week. 2015 promises to be a year of […]
  • When Twitter Suffers An Outage Who Will Hear Our Complaints?
    Twitter users can’t see new tweets in timelines. Company says its engineers are working on a fix.
  • What Twitter Is Currently Doing — And Not Doing — With Video
    The company plans to launch a native video product in the first half of 2015, but is keeping quiet about the details.
  • Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl
    In a campaign some dismiss as fear-mongering, the insurance provider highlights the risks of being burglarized because thieves use social media to see who’s not home.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

Video


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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