Marketing Day: CES Live Blogs, Marketers To Spend More On Technology In 2015 & A Review Of Twitter’s Analytics Tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on January 6, 2015 at 5:13 pm | Reading time: 9 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Live Blog: CES Talk By Google’s VP Of Video Ads Neal Mohan
What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk at CES today. The talk is by Neal Mohan, Vice President of Display and Video Advertising Products, Google. While “display” is there in his title, his talk looks to be focused […] - SPONSOR MESSAGE: New Partnership Opportunities with Page One Power
Page One Power is now offering new partnership programs to eligible agencies. Link building is difficult and time consuming, but it’s essential to SEO success. Put our expertise to work for you through one of our two partnership opportunities that offer exclusive benefits. Find out more about White Label and Referral partnerships here – http://pageonepower-1.hs-sites.com/partnership-programs. - Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonderland
The SUV maker highlights the versatility of its Cherokee via a stunt it’s leveraging through online channels. - Live Blog: The CES Panel On Video Advertising
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video […] - Live Blog: The CES Panel On Native Advertising
Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just for gadgets, anymore. The show’s content related to marketing has grown substantially this year, including today’s panel on native advertising. The session — “Native Advertising: Digital Advertising Industry Innovates” — includes the following […] - Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
Survey polled 182 marketing executives on their technology investment plans, data, content research and working across departments. - Meet The New Twitter Analytics Tools (From Twitter!)
Twitter opened up its analytics platform to all users in mid-2014, but is it any good? Contributor Larry Kim explores this question. - Marc Poirier Appointed Acquisio CEO & President
“Finding ways to leverage our talent pool and deliver more innovative solutions is one of the most exciting aspects of this role,” says Poirier. - When It Comes To Customer Expectations, One Size Does Not Fit All
Consumers today make significant demands of the brands they engage with. Contributor Katy Keim lays out survey results that explain just what they’re looking for. - MarTech San Francisco 2015 Rates Increase Next Week
Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $400 by registering before the lowest rates expire next week. 2015 promises to be a year of […] - When Twitter Suffers An Outage Who Will Hear Our Complaints?
Twitter users can’t see new tweets in timelines. Company says its engineers are working on a fix. - What Twitter Is Currently Doing — And Not Doing — With Video
The company plans to launch a native video product in the first half of 2015, but is keeping quiet about the details. - Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl
In a campaign some dismiss as fear-mongering, the insurance provider highlights the risks of being burglarized because thieves use social media to see who’s not home.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
- Tool Overview: LinkRisk — Not Just For Detoxing Anymore
- Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
- MarTech San Francisco 2015 Rates Increase Next Week
Online Marketing News From Around The Web:
Affiliate Marketing
- 3 Creative Affiliate Marketing Implementations, monetizepros.com
Analytics
- Hot Strategic Analytics Predictions for 2015, www.webanalyticsworld.net
- The Year Ahead In Web Analytics, www.cmo.com
- Think Small: Why Big Data Isn’t For Everyone, adage.com
Blogs & Blogging
- 5 Techniques Top Bloggers Use to Write Successful Blog Posts, www.convinceandconvert.com
- A Full-Time Income from Blogging in One Year: Interview with Stuart Walker, profitblitz.com
- An Insider’s View on Bloggers, Sponsored Content and Ethics, relevance.com
- Finding Readers: Strategies for Building Your Audience in 2015, www.problogger.net
- How to Use Pinterest to Dramatically Boost Blog Referral Traffic, socialmouths.com
- What Is Worth the Money When It Comes to Social Media and Your Blog?, www.highervisibility.com
- What To Do When Your Blog Gets Hacked, www.bloggingwizard.com
- Writing a blog: the text objective of your blogpost, yoast.com
Business Issues
- FTC Closes Investigation of Yelp, Takes No Action, officialblog.yelp.com
- Verizon Is Said to Approach AOL for Possible Takeover, Venture, Bloomberg
- Yahoo job cuts claim half of Dubai staff, www.thenational.ae
Content Marketing
- 4 Content Marketing Frameworks That Jumpstart Your Traffic, blog.bufferapp.com
- 7 Content Monetization Engines You Should Pay Attention to in 2015, www.semrush.com
- How to Know When You Need a Content Marketing Agency, contentmarketinginstitute.com
- How to Promote Your Content to Influencers, www.ducttapemarketing.com
- The 7 Skills Of Highly Successful Content Marketers, pushingsocial.com
- The Rise of the Content-Driven Organization, relevance.com
- What to Keep or Drop in 2015 Content Marketing, www.verticalmeasures.com
Conversion Optimization
- 10 Ways To Improve Conversion Rates For Your Next Product Launch, www.bloggingwizard.com
- 5 Techniques to Help Reengage Leads That Have Gone Cold, www.impactbnd.com
- Conversation Rate Optimization: Fundamentals You Can’t Revisit Enough, www.adviceinteractivegroup.com
Copywriting, Design & Usability
- 3 Practical Reasons to Invest in UX Research and Design, www.usertesting.com
- Designing for Place at The Home Depot, uxmag.com
- How to Design a 404 Error Page That Saves a Sale, www.bruceclay.com
- The History of Web Design, www.americommerce.com
Domaining
- 2014 in Review: A look back at the past year in the domain name business, domainnamewire.com
- Schilling laughing as Uniregistry beats Google to .lol, domainincite.com
- Sell a Domain Name via PR Firm, www.domaininvesting.com
Ecommerce
- 4 Ways You Can Increase Post Holiday Sales, smallbiztrends.com
- Amazon marketplace sales double in 2014, www.internetretailer.com
- Have online retailers finally gotten to grips with mobile?, econsultancy.com
Email Marketing
- 3 Ways Marketers Are Tying Email to Paid Advertising, www.nanigans.com
- 6 Design Tips to Make Your Email Newsletter Visually Appealing, www.verticalresponse.com
- Email Marketing: Creating a customer profile, sherpablog.marketingsherpa.com
- Email Open Rate on Mobile Impresses in the UK, www.emarketer.com
- How to beat email fatigue in the new year, myemma.com
- How to Send Marketing Emails That Actually Make You Money, lkrsocialmedia.com
- The Most Important Elements of an Email Campaign, www.marketingprofs.com
General Internet Marketing
- 10 Predictions for the Marketing World in 2015, moz.com
- 12 Infographic Tips That You Wish You Knew Years Ago, blog.kissmetrics.com
- Engage or Die: John Hagel on The Next Era of Marketing, blog.marketo.com
- Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers, www.searchenginejournal.com
Internet Marketing Industry
- Delivery.com Taps Kate McGee as Vice President of Marketing, www.prweb.com
- Digital Advertising Veteran David Karnstedt Joins Demandbase Board of Directors, www.demandbase.com
- Raycom, Meredith and FOX Join Verve Portfolio of Premium Mobile Content Publishers, www.vervemobile.com
Mobile/Local Marketing
- Track Your Packages Now in the Yahoo Mail App, yahoo.tumblr.com
- 2015 Mobile Predictions: The Director’s Cut, blog.biakelsey.com
- 8 Mobile Landing Pages Get Spanked for Conversion’s Sake, unbounce.com
- Amazon’s challenge to PayPal in mobile-enabled online payments gains steam, www.mobilecommercedaily.com
- Apple May Become the Facebook of Wearable Advertising, www.adweek.com
- Integrated mobile messaging makes gains, but is it enough?, www.mobilemarketer.com
- Just How Essential Are Referrals For Mobile Apps?, blog.similarweb.com
- Mobile’s Best Brands: Walgreens, Home Depot, L’Oreal, Sephora, MediaPost
- Significantly Insignificant: The “Absurd Precision” of Location Marketing, streetfightmag.com
- Target tries out a mobile app that lets shoppers pick up online orders at the curb, www.internetretailer.com
- Why This Mobile CMO Is Psyched About the Apple Watch, adage.com
Social Media
- 10 Easy Ways to Get More Retweets on #Twitter, www.mediabistro.com
- 10 LinkedIn Tips and Strategies You Need to Know, www.searchenginejournal.com
- 12 Reasons Why Your Business Needs Pinterest Marketing, www.jeffbullas.com
- 20+ Instagram stats marketers need to know, econsultancy.com
- 5 trends that could change how businesses use social media in 2015, blog.hootsuite.com
- 6 Ways to Attract More LinkedIn Leads, www.socialmediaexaminer.com
- 9 B2B Companies that Excel at Social Media, www.practicalecommerce.com
- Admins of Places’ Facebook Pages Can Add Maps, Check-Ins, Ratings, allfacebook.com
- Are marketers underestimating the power of Facebook ads?, www.internetretailer.com
- Determining ROI for Paid Social Media Campaigns, www.searchenginejournal.com
- Facebook algorithm changes: What they mean for brands, www.insidefacebook.com
- Go-to Social Media Tools Guy Wants to Blast “Social Media”, contentmarketinginstitute.com
- How Long Does It Take to Plan Facebook, Twitter Content?, www.emarketer.com
- How Much Time do Marketers Spend Planning #Twitter and #Facebook Content?, www.mediabistro.com
- How to Build a Social Community: 4 Tips, www.socialmediaexaminer.com
- How To Measure The Impact Of Your Social Media Campaigns, blog.getresponse.com
- How to Use the 2014 Holidays to Set Your 2015 Social Strategy, simplymeasured.com
- Snapchat wins hearts and minds on Madison Avenue, Digiday
- Social Media Advertising Predictions For 2015 And Beyond, www.techwyse.com
- Taking Social Media By Storm, blog.raventools.com
- The 20 Most Popular Brands on #Twitter, www.mediabistro.com
- Twitter Marketing Tips, www.blueinteractiveagency.com
- What Does It Take to Win the Super Bowl on Social Media?, www.adweek.com
- What will replace Facebook? Six considerations, www.businessesgrow.com
- You’re Not Properly Tracking Your Facebook Traffic, www.seerinteractive.com
Video
- Facebook Video Ads from Brands Doing Them Right, www.adknowledge.com
- How-to Change a Facebook Video Thumbnail, www.reelseo.com
- YouTube Tests a Player With Hidden Controls, googlesystem.blogspot.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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