Marketing Day: December 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • For Marketing Land’s First Birthday, A New Editor-In-Chief & Expansion Plans

    Marketing Land is celebrating its first birthday today, and as we go into our second year — some news! We have a new editor-in-chief as well as some expansion plans coming up. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Marketing Land and Search Engine Land! He begins on January 1, 2013. Matt [...]

  • Report: iPad Owners More Educated, Affluent Than Android Tablet Owners

    The Pew Research Center’s Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. If you’re interested in the future of news there are some very interesting findings that have practical implications for news publishers. One of the those findings has to do with the fact that although younger [...]

  • Content Marketing For People Who Hate Writing

    Bill hates writing. Ask Bill to write a blog post and get ready for a hundred excuses (or a lot of unanswered emails). The thing is, Bill is a really smart guy. An industry leader even. We all have a Bill at our company. So how do you get the wealth of information Bill possesses from [...]

  • Study: Nexus Tablets Generating Many Times More Traffic Than Microsoft Surface

    Ad network Chitika did a comparison of traffic being generated by Nexus tablets compared with Microsoft Surface. The traffic compared was from impressions on its network in the US and Canada during the week of November 12. Surface came out on October 26 and the Nexus 10 on November 13, so the latter is less [...]

  • For Real-Time-Bidding To Continue To Thrive, Transparency Is Key

    Programmatic buying is becoming an influential factor in online display advertising. Real-Time Bidding (RTB) has turned into a $2 billion global business in just three years, according to ExchangeWire. However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of falling CPMs, while advertisers are [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

Mobile/Local Marketing

Other Items

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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