Marketing Day: December 11, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad According to a report on Gigaom.com, the Beastie Boys have decided to file a counter […]
Matt McGee on December 11, 2013 at 4:58 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad
According to a report on Gigaom.com, the Beastie Boys have decided to file a counter lawsuit against the toy company GoldieBlox for copyright infringement, claiming the toy company used the song “Girls” in one of its video ads without permission. This all started mid-November, when the toy company released its “GoldieBlox, Rube Goldberg & Beastie Boys […] - Twitter Launches Broad Match Keyword Targeting
Today, Twitter introduced broad match keyword targeting to give advertisers more scale by capturing synonyms, spelling variations and word order as well as words typed in Twitter speak. In the example below, you can see some of the variations that would trigger the broad match version of “love coffee” including the shorthand “luv” and “latte” […] - Marketer Buzzword Bingo: Here Are The Most Common LinkedIn Profile Adjectives
Set yourself apart! Be unique! Those are two of the most commonly suggested tactics for getting a job in a crowded marketplace. But if you’re using words like “responsible,” “strategic” and “creative” on your LinkedIn profile, you actually look like every other marketer out there. LinkedIn has shared a few lists of the most overused […] - Google AdSense Now Enables Publishers To Set Custom Ad Sizes
Google has announced a new feature that makes it possible for publishers using AdSense to create their own custom ad sizes. The custom sizes are applicable to both text and display ads. Google will determine the number of text ads that appear in an ad unit, and may change the results for a given impression. […] - Facebook: New Buttons Have Driven 5% Hike In Likes & Shares
Facebook is giving the “thumbs up” to its new “Like” and “Share” buttons — the ones that dropped the actual “thumbs up” a month ago. Based on the success of those new buttons, Facebook has announced that the new look is rolling out to all users, and also extending to the Follow and Like Box […] - YouTube To Make $5.6 Billion In Global Ad Revenue This Year
According to an analysis performed by eMarketer, YouTube will make $5.6 billion in gross ad revenue in 2013. Of that figure, YouTube will see $1.96 billion in net ad revenue globally this year. Net ad revenues for YouTube in the US will be just over $1 billion, which represents about 6.3 percent of Google’s 2013 US […] - What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013
YouTube announced its top ten trending videos for the year, with the official music video for “The Fox (What Does the Fox Say?)” by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube’s top ten trending videos list, with Evian’s […] - Auto-Generated Vs. Pro-Designed Display Ads: How Much Does Creative Matter?
Can auto-generated, template-based display ads perform as well as professionally designed ads? That’s the basis of a new test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The company wanted to see how an ad created by a designer in its network would do compared to […] - Survey: Majority Use Smartphones In Stores, Not For Ecommerce
New research from Marketing Land and SurveyMonkey reflects that smartphones are heavily used by consumers for shopping research in stores but there’s limited buying on the devices. This echoes a body of other findings in the market from a range of sources. Though the precise percentages vary in the different surveys, directionally the findings are […] - How To Use Brand Ambassadors To Drive Social Media Success
Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns — but CMOs are still challenged to provide more than the most basic ROI metrics […] - Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work
Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the […] - Direct Message Photos & Swipe Between Timelines With Updated Twitter Apps
Today the official Twitter apps received an upgrade with additional features that make the service more powerful. Both iOS and Android users will now have the ability to send photos directly to users in a direct message and can also quickly scan back and forth between timelines with the swipe of a finger. Direct Message […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Analyst Gives Both Google Now And Siri A “C+”
- This Holiday Shopping Season, Searching Google For “Pearl Necklace” Leads To NSFW Surprise
- Don’t Dismiss Broad Match: It’s Come A Long Way
- Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
Online Marketing News From Around The Web:
Blogs & Blogging
Business Issues
- An Important Update for Our Users, yahoomail.tumblr.com
- For Steve Ballmer, a lasting touch on Microsoft, tech.fortune.cnn.com
- Google launches Chrome apps and the Chrome App Launcher for all Mac users, The Next Web
- Google’s first data centers in Asia go online to help serve the growing Internet population, The Next Web
- Ooyala Raises $43 Million from Telstra for Web Video, All Things D
- Snapchat Raises $50 Million In Series C From A Single, Undisclosed Investor, TechCrunch
- Trouble At Yahoo: Partial Webmail Outage Hits Day Two, Surprise Small Business Websites Shutdowns Anger Customers, TechCrunch
- Yahoo Mail Is a Consumer Disaster, But Company’s Response Is Even Worse, All Things D
Content Marketing
- Better Sales Prospecting with Epic Content Marketing, www.conversedigital.com
- Content Marketing, Are You Remembered with Fondness?, CopyPress
- Nine of the best examples of content marketing from 2013, eConsultancy
Conversion Optimization
- 10 Ways to Speed Up Your Website – and Improve Conversion by 7%, Crazy Egg
- 15 Psychological Triggers to Convert Leads into Customers, KISS Metrics
- 5 Ways to Utilize Thank You Pages for Reconversions, visualwebsiteoptimizer.com
- Landing Page Optimization Tips From An Eye Tracking Expert, www.vocus.com
Copywriting, Design & Usability
Display & Contextual Advertising
- 9 Ways To Improve Your Facebook Adverts, www.koozai.com
- Is Facebook Testing Multiple Images In Right-Hand-Side Ads?, All Facebook
- Pixalate wants to protect Web and mobile advertisers from fraud (exclusive), VentureBeat
Domaining
- 16 end user domain name sales including radar dector company Escort, Domain Name Wire
- ICANN 48 – Buenos Aires: What happened and what’s next?, www.markmonitor.com
Ecommerce
- Too many product images may be bad for e-retailers, Internet Retailer
Email Marketing
- How to Win at Email Lead Generation On Any Budget, www.stateofdigital.com
Internet Marketing Industry
- App Analytics Platform Kontagent and Monetization Co PlayHaven Merger, All Things D
- Internet Marketing Ninjas Hires Thom Craver as Vice President of Development and IT, PR Web
- Mercent Named Yahoo Preferred Partner, www.mercent.com
- Sailthru Mobile Launches; Commerce Brands Can Now Personalize Mobile Promotions Based on Enhanced Smart Data™ Profiles, www.businesswire.com
- Vice Media Buys a Tech Company to Experiment With Content Distribution, New York Times
Mobile/Local Marketing
- 5 Things Every Small Business Should Know About Yelp!, Search Engine People
- Glass Accessory Store Adds Active Shades & Clear Shield for Glass 2.0, glassalmanac.com
- Google Glass creates opportunities app-plenty for start-up developers, www.startupsmart.com.au
- Japan Tops World In Mobile Apps Revenue, Wall Street Journal
Other Items
- NSA uses Google cookies to pinpoint targets for hacking, Washington Post
Social Media
- Google+ Sign-In improvements, googledevelopers.blogspot.com
- How to Maximize Organic Reach in the Facebook News Feed, www.jonloomer.com
- Key Trends for 2014: Always On Means Always Social, eMarketer
- New Pinterest iPad Update Encourages Speed Pinning and Sharing, Marketing Pilgrim
- The 5 Worst Brand Twitter Screwups of 2013, Digiday
- The Best Ways to Use Social Media as a Customer Service Platform, www.iseonews.com
- Twitter Mirror: Celebrities’ New Publicity Machine, Wall Street Journal
Video
- 53% Say a YouTube Video Influenced a Purchase at Least Once?, Reel SEO
- Google’s Video Duration Experiment, Google Operating System
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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