Marketing Day: December 12, 2011
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: People Now Spend More Time With “Mobile” Than Print Mags, Newspapers Combined According to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 — […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- People Now Spend More Time With “Mobile” Than Print Mags, Newspapers Combined
According to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 — with conventional TV the winner and still champion. According to the data presented, the average US adult spends about 4 hours and 34 minutes per day watching TV. Multitasking is counted as time spent independently with […]
- The Biggest Social Media Marketing Mistakes Of 2011 All Happened On Twitter
It used to be that some companies and high-profile people could screw-up in public and still not make a dent in their overall reputation. But social media changes that to a large degree: One mistake can mean worldwide attention and awareness, but not the kind that companies are usually seeking. With that in mind, Advertising […]
- Report: Facebook Has The Most Popular Android App (Other Than Android Market Itself)
Facebook’s Android app is the most popular app in the Android Market across several age groups … aside from the Android Market app itself. That’s according to new research out today from Nielsen that reports on the percentage of Android owners that have used an app during the month of September. Facebook’s app hit 80% […]
- The Kindle Fire Is A Kindle-Killer, Not An iPad Killer — That’s Why It Works
The New York Times came out with an article today making the Kindle Fire out to be a big loser, citing a few experts, customer complaints and how it doesn’t measure up to the iPad. It never really talks much about the Kindle as a Kindle replacement, and that’s where the story misses the Kindle’s […]
- How Right Was I About Social Media In 2011?
The launch of Marketing Land dovetails nicely with the end of the year, a time when we’re all encouraged to reflect on the year that has just passed, and what life lessons we can learn from the previous 12 months. For tech bloggers and commentators, it means it’s time to make predictions for the coming […]
- Retargeting Outperforms Online Marketing Averages On Cyber Monday
If you’ve recently begun to explore behavioral retargeting, you’re not alone. Behavioral retargeting is a rapidly growing segment of ecommerce. According to a study by AudienceScience and DIGIDAY, as reported by eMarketer in early 2011, the number of US marketers using site retargeting between May and December 2010 increased from 17 to 22 percent. To […]
- Welcome To Marketing Land!
It’s official. Our beta test period is over, and Marketing Land is now declared formally open! In addition to the news coverage we’ve already been doing about internet marketing, our columns will now begin. Marketing Land Columns In particular, we’ll have columns on each of these topics beginning this week: Affiliate Marketing Analytics & Marketing […]
- New Twitter Button Updates Disrupts Sharing From Websites
When the new Twitter updates were announced last week website owners and publishers were assured: no action was needed. However we noticed here that the new Twitter buttons were not passing in the extra parameters when used on our sites. Apparently they were all impacted by this bug: It initially affected all of our posts and […]
- Why We Need A Real Facebook Subscribe Button For Web Sites
This week, Facebook gave us the Subscribe Button For Web Sites. Unfortunately, the button doesn’t let anyone actually subscribe to web sites, much less the Facebook pages associated with web sites. Here’s what Subscribe does and doesn’t do and how things should change. Subscribe: Facebook’s Version Of Follow Back in September, Facebook introduced the concept of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Seven Mobile SEO Myths Exposed
- How To Turn Challenger Brands Into Market Leaders Using Efficiencies In Large Scale SEM
- 7 Things On My Google AdWords Wishlist For Santa
- Five Steps To Capturing Mobile Customers In 2012
- The Robert Noyce Google Microchip Logo
- Google +1 Button Hides In Search Results
- Search Engine Land Turns Five & Gains A Sibling Site: Marketing Land
- Academic, But Valuable: A Free Alert Service
- Paid Search Drives $6 In Local Sales For Every $1 In Online Sales — Study
- Foursquare Hires Sr. Google Engineer For Search-Related Efforts
Online Marketing News From Around The Web:
Affiliate Marketing
- Attention Affiliate Managers: An Event Just for You, smallbiztrends.com
Analytics
- Best Web Metrics / KPIs for a Small, Medium or Large Sized Business, kaushik.net
- YouTube Analytics: the Full Break Down, www.stateofsearch.com
Blogs & Blogging
- How I Increased My Blog’s Monthly Search Traffic By Over 100% in 2011, MackCollier.com
- How to change your WordPress Permalink Structure, Yoast
- 4 Blogger Tools for Breaking Your Writing Block, www.socialmediaexaminer.com
- Connect to Google+, buzz.blogger.com
Business Issues
- Why Twitter Engineers And Execs Keep Quitting – One Insider’s Explanation, www.businessinsider.com
Content Marketing
- Content Marketing Framework for Start-Ups, www.toprankblog.com
Conversion Optimization
- 14 Steps to Building Sign-up Forms That Convert, conversionxl.com
- Marketing Optimization: Focus on the Customer Top Tasks, www.conversionation.net
Copywriting, Design & Usability
- Popular Web Design Trends in 2011: Over 50 Inspiring Examples, designshack.net
Display & Contextual Advertising
- Tips for Better Branding and Ad Creative, www.yadvertisingblog.com
Email Marketing
- 3 Email Conversion Techniques I Guarantee You Haven’t Tried Yet, dailyblogtips.com
- 4 cardinal do’s and don’ts of email marketing, www.imediaconnection.com
- 5 Reasons Why You Can’t Make Your Email Marketing Work (And how-to fix it), www.quicksprout.com
General Internet Marketing
- 2012: The trends every marketer should be aware of, econsultancy.com
- 5 Internet Marketing Trends for SMBs to Watch in 2012, smallbiztrends.com
- How to create future brands, uprisingmovements.com
Internet Marketing Industry
- I Came to Search Insider Summit a Search Marketer. I Leave a Digital Marketer | Search Engine Marketing Blog, Adwords Blog, www.ppcassociates.com
Local Marketing
- BIA / Kelsey Group ILM West 2011 LiveBlog Thread, www.davidmihm.com
Mobile Marketing
- 5 Small Biz Mobile Marketing Strategies for the Holiday Shopping Season, mashable.com
- Retailers move with lightning speed to create mobile apps, www.pittsburghlive.com
- New study is first to test the actual impact of branded apps on consumers, newsinfo.iu.edu
- The Mobile App Revolution – How Shops Are Competing With Apps, www.siliconbeachtraining.co.uk
Search Marketing
- Most Common SEO Issues as Seen by Receptional in 2011, www.receptional.com
- The Future of SEO: 5 Clear Facts You Should Know, www.searchenginejournal.com
Social Media
- 30 Brilliant Social Media Marketing Tips From 2011, thecustomercollective.com
- 8 Reasons Why You Must Upgrade To A LinkedIn Pro Account, www.businessinsider.com
- Am I Happy about the Gowalla and Facebook Deal?, LAUNCH
- Facebook Campaign Management For Small Business Just Got Easier, www.socialmediaexplorer.com
- Facebook moves or removes the Ticker, for some, www.zdnet.com
- Five Reasons Why Physicians Need to Use Social Media, healthworkscollective.com
- How Much Time Should I Spend on Social Media?, Social Media Today
- If You Like Links, You’ll Hate What Facebook Is Doing To Them, thefuturebuzz.com
- Most Facebook Users Don’t Understand Privacy Settings, www.emarketer.com
- Online Pinboards – Is This the New Way to Facebook?, searchenginewatch.com
- Social CRM in Action: Helping Brands Build Deep Customer Insights, socialmediatoday.com
- The trap of social media noise, sethgodin.typepad.com
- Trends for 2012: Social Media Intelligence, socialmediatoday.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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