Marketing Day: December 12, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • People Now Spend More Time With “Mobile” Than Print Mags, Newspapers Combined

    According to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 — with conventional TV the winner and still champion. According to the data presented, the average US adult spends about 4 hours and 34 minutes per day watching TV. Multitasking is counted as time spent independently with [...]

  • The Biggest Social Media Marketing Mistakes Of 2011 All Happened On Twitter

    It used to be that some companies and high-profile people could screw-up in public and still not make a dent in their overall reputation. But social media changes that to a large degree: One mistake can mean worldwide attention and awareness, but not the kind that companies are usually seeking. With that in mind, Advertising [...]

  • Report: Facebook Has The Most Popular Android App (Other Than Android Market Itself)

    Facebook’s Android app is the most popular app in the Android Market across several age groups … aside from the Android Market app itself. That’s according to new research out today from Nielsen that reports on the percentage of Android owners that have used an app during the month of September. Facebook’s app hit 80% [...]

  • The Kindle Fire Is A Kindle-Killer, Not An iPad Killer — That’s Why It Works

    The New York Times came out with an article today making the Kindle Fire out to be a big loser, citing a few experts, customer complaints and how it doesn’t measure up to the iPad. It never really talks much about the Kindle as a Kindle replacement, and that’s where the story misses the Kindle’s [...]

  • How Right Was I About Social Media In 2011?

    The launch of Marketing Land dovetails nicely with the end of the year, a time when we’re all encouraged to reflect on the year that has just passed, and what life lessons we can learn from the previous 12 months. For tech bloggers and commentators, it means it’s time to make predictions for the coming [...]

  • Retargeting Outperforms Online Marketing Averages On Cyber Monday

    If you’ve recently begun to explore behavioral retargeting, you’re not alone. Behavioral retargeting is a rapidly growing segment of ecommerce. According to a study by AudienceScience and DIGIDAY, as reported by eMarketer in early 2011, the number of US marketers using site retargeting between May and December 2010 increased from 17 to 22 percent. To [...]

  • Welcome To Marketing Land!

    It’s official. Our beta test period is over, and Marketing Land is now declared formally open! In addition to the news coverage we’ve already been doing about internet marketing, our columns will now begin. Marketing Land Columns In particular, we’ll have columns on each of these topics beginning this week: Affiliate Marketing Analytics & Marketing [...]

  • New Twitter Button Updates Disrupts Sharing From Websites

    When the new Twitter updates were announced last week website owners and publishers were assured: no action was needed. However we noticed here that the new Twitter buttons were not passing in the extra parameters when used on our sites. Apparently they were all impacted by this bug: It initially affected all of our posts and [...]

  • Why We Need A Real Facebook Subscribe Button For Web Sites

    This week, Facebook gave us the Subscribe Button For Web Sites. Unfortunately, the button doesn’t let anyone actually subscribe to web sites, much less the Facebook pages associated with web sites. Here’s what Subscribe does and doesn’t do and how things should change. Subscribe: Facebook’s Version Of Follow Back in September, Facebook introduced the concept of [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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