Marketing Day: December 12, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gmail Image Serving Change Should Give Email Marketing A Boost Good news for email marketers today, as Google has announced a change in how it handles image display in Gmail. Starting […]
Matt McGee on December 12, 2013 at 5:06 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Gmail Image Serving Change Should Give Email Marketing A Boost
Good news for email marketers today, as Google has announced a change in how it handles image display in Gmail. Starting today, Gmail will begin serving all email images from its own secure proxy servers; images will no longer be served from the sender’s servers. In its blog post, Google positions this with the consumer […] - Pantene Ad Highlighting Double Standards For Men & Women Professionals Makes Way Around The World
A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly’s Viral Video Chart. A commentary on the role of women in the workplace and how they are perceived, the Pantene “Labels Against Women” ad even received a call-out […] - ‘Instagram Direct’ Launches, Users Can Now Share Directly With Others & Have Private Conversations
As previously rumored, a new personalized messaging capability has landed on Instagram. Dubbed ‘Instagram Direct,’ the service allows users to share content with specific users (or groups of users) for private conversations. This feature will help Instagram become a more well rounded social network that groups of friends can use and will stop the need […] - Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my mobile-savvy colleagues […] - An Expensive Ecommerce Game: Product Page Roulette
Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from. There are […] - Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads
The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve visited. A new survey from Marketing Land and SurveyMonkey finds this and other interesting insights on how consumers view site retargeting. As behavioral targeting comes of age with ever more ways to target consumers […] - 9 Phrases That Can Transform A Conversation
What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only kind that invites a conversation. It creates an opportunity to speak directly to customers and potential customers, right where they are. By now, most of us who work in social media know how […] - Microsoft Research Releases iOS, Android & Windows Phone Apps For ‘Socl’ Network
Microsoft Research FUSE Labs’s social experience, ‘Socl,’ is now available on a smart phone near you. Socl has been a flop of a social network that was announced 2 years ago (then geared toward students) and officially released last May. The network features video parties, search sharing and link/content distribution. The Socl mobile app now […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Christmas & Kwanzaa Decorations Are Live For 2013
- Bing’s Knowledge Repository, Satori, Adds More Interactive Content
- Google Adds “Now” Content, Features To iOS Maps Apps
- Survey: Majority Use Mobile Search, Find It “Harder Than PC”
- 4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
- Google Webmaster Tools Upgrades Structure Data Markup Errors Report
- The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?
- 3 Components Of Geo-Targeting Excellence For 2014
Online Marketing News From Around The Web:
Analytics
- 10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!), ConversionXL
- How to Track Hover Events with Google Tag Manager, Luna Metrics
- Social Media Monitoring Tools – a Brandwatch review, Web Analytics World
Blogs & Blogging
- 6 Lessons from the Top Bloggers: A Beginners Guide, www.jeffbullas.com
- How to Start A New Blog By Next Week (Maybe Sooner), pushingsocial.com
- Revealed: 19 Things to Know Before You Start a Blog in 2014, www.blogtyrant.com
- Why Every Blogger Needs Access to a Designer, www.blogherald.com
Business Issues
- Apple scores legal victory over Samsung in South Korea, Reuters
- Flickr Crashes Following Massive Yahoo Mail Outage, Mashable
- Google’s cozy jet fuel deal with feds cost California taxpayers up to $5.3M, report finds, Fox News
- Twitter’s Latest Partnership, With Truecaller In India, Links Phone Number Look-Ups With Tweeting, TechCrunch
- With Private Messaging, Instagram and Twitter Continue Their Arms Race, All Things D
- Yelp’s a breeze in Portuguese!, Yelp Official Blog
Conversion Optimization
- Culturally-Appropriate Call-to-Action Text Improved Conversions for an eCommerce Site, visualwebsiteoptimizer.com
- Landing Page Optimization Cheat Sheet, Crazy Egg
- Want Conversions? Start with User-Friendly, Useful Landing Pages, KISS Metrics
Display & Contextual Advertising
- Making tagging easy in DoubleClick Campaign Manager, adwordsagency.blogspot.com
- Toyota USA Testdrives New Google+ Ads: Could They Be The Most Powerful Social Ads Yet?, simplymeasured.com
Domaining
- A big website is going to go dark thanks to ICANN’s new Whois verification, Domain Name Wire
- It looks like someone is already typosquatting on recently delegated top level domain names, Domain Name Wire
- The Next Domain Gold Rush: What You Need to Know, moz.com
Email Marketing
General Internet Marketing
- 10 must-know digital marketing statistics to inform your marketing in 2014, www.smartinsights.com
Internet Marketing Industry
- Blinkx Plc Completes Acquisition Of Rhythm Newmedia Inc., www.blinkx.com
- Rakuten MediaForge Chooses LiveRamp To Bridge Gap Between Customer Databases and Online Marketing for Brands, www.businesswire.com
Mobile/Local Marketing
- Hey, Where’s The Google Glass App For The iPhone?, ReadWrite
- Mojiva Brings New Mobile Reach to Retailigence Local Product Ads, Screenwerk
Other Items
Reputation Management
- GetFiveStars Review-Encouragement Tool Goes from Good to Great, www.localvisibilitysystem.com
- Three words to remember when facing a reputation crisis, www.trackur.com
Social Media
- Facebook Puts Its Web Feed In Motion With Auto-Playing Videos, TechCrunch
- 3 Ways a Small Business can Make Money on Social Media, soshable.com
- IFTTT Launches iOS Location Channel With Integrations For Foursquare, Twitter, Instagram And Facebook, TechCrunch
- Rewarding Clients: Ways to Retain Customers on Social Media, www.revenews.com
- This year on Twitter, Twitter Blog
- Why Our Obsession with Facebook Page Post Reach is All Wrong, www.jonloomer.com
- You’ll never sell products on Social Media, www.internetmarketingninjas.com
- Your LinkedIn Inbox Just Got a New and Improved Look, LinkedIn Blog
Video
- YouTube defends copyright crackdown, www.polygon.com
- Why it’s vital to add video to your marketing mix, eConsultancy
- YouTube’s New Content ID System is Destroying Content, CopyPress
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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