Marketing Day: December 17, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Nearby: A New Reason For Local Businesses To Get On Facebook Not every local business has a Facebook page, but they all have a new reason to get one: Facebook […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Nearby: A New Reason For Local Businesses To Get On Facebook
Not every local business has a Facebook page, but they all have a new reason to get one: Facebook has announced a new version of Facebook Nearby that turns it into a local business search engine. The Nearby tab on Facebook’s iOS and Android apps will still show your friends’ local activity, but it now […]
- Twitter, Nielsen Will Create A New Social TV Rating Metric
This is a coup for Twitter: The company is partnering with Nielsen to become the first arbiter of the most socially successful U.S. TV programs. The companies have a new multi-year agreement to create the “Nielsen Twitter TV Rating,” a measurement that Nielsen says will serve as a complement to its existing TV ratings. While […]
- Instagram Updates Privacy Policy, Begins Sharing Data With Facebook
Mark Zuckerberg initiated Facebook’s purchase of Instagram back in April of this year. Today, Instagram officially “friend-ed” Facebook in its privacy policy. The new updated privacy policy will allow the two social networks to share information between the two groups. These changes will take effect on January 2013 and will allow Instagram to “share user content and your information” including […]
- Google Analytics Features For Google Display Campaigns
If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are missing out on data that you can only get with true integration. Google is constantly upgrading Analytics and adding new features for AdWords. Some of most recent upgrades include a new […]
- Do You Have A Social Content Strategy?
We all know that content on websites is important, but what about content on social media sites? There are countless companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short. Simply posting the link and letting the link preview on Facebook do all the […]
- SMX West Agenda Posted – Register by Friday for Lowest Rates!
Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before Super Early Bird rates expire this Friday, December 21. Build your own program by selecting from any of the 50+ tactical sessions including: Essential SEO Analytics: The Performance Metrics That Truly Count Converting The Mobile […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Maps iPhone App Gets 10 Million Downloads In Two Days
- Insiders Guide To Selecting The Right Local SEO Tools
- You Need To Steer To Survive In A SERP-Happy World
- Facebook Gets Into Local Search With “Facebook Nearby” For iOS & Android
- Search Week: December 17, 2012
- Search Week: December 10, 2012
- SMX West Agenda Posted – Register by Friday for Lowest Rates!
- Search Week: December 3, 2012
- Search Week: November 26, 2012
- Considering An SEM Agency? How To Separate The Wheat From The Chaff
- Google Search Now With The Holiday Christmas & Kwanzaa Decorations
- Reports Confirm Google To Escape FTC Antitrust Wrath
- YP: 30 Percent Of Search Queries Now Coming From Mobile
Online Marketing News From Around The Web:
Affiliate Marketing
- How To Group Your Affiliates for Success, Sarah Bundy
Blogs & Blogging
- A Case Study in How Your Blog’s Traffic Stats Can Fool You, www.mackcollier.com
Business Issues
- As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs, All Things D
- Facebook Future Rests on Lessons From Wal-Mart Mobile-Ad Campaign, Wall Street Journal
- Facebook Predicted to Take in $339M in Mobile Ad Revenue This Year, Ad Age
- Facebook to Launch Its Own Snapchat Competitor App, AllThingsD
- Google to Fund — Wait for It — Journalism Fellowships, Bloomberg
- Welcome to Tobias Peggs, the new CEO of Aviary!, blog.aviary.com
Content Marketing
- Effective Content Marketing, contentmarketinginstitute.com
- Logic+Emotion: Five Considerations For Branded Content During Sensitive Times, darmano.typepad.com
Display & Contextual Advertising
Domaining
- Stop Flipping and Start Investing. I’ll Illustrate the Difference., www.ricksblog.com
Internet Marketing Industry
- Content & Community: Interview with @blogworld @dave_blogworld, www.toprankblog.com
- Marketing Interest in Pinterest, Google+ Climbs, eMarketer
- SEJ Talks with Marketing Dynamo Bryan Eisenberg, Search Engine Journal
Mobile/Local Marketing
- Little Change in iOS 6 Adoption Following Google Maps Relaunch, insights.chitika.com
- U.S. Mobile-Ad Sales Expected to Nearly Triple This Year, Wall Street Journal
- What were the top trends in mobile in 2012?, econsultancy.com
Other Items
- Amazon will build a new warehouse in Washington state, Internet Retailer
Social Media
- It’s not Twitter — this is just the way the news works now, GigaOM
- Commentary: Why the downfall of Facebook is more possible than you think, www.geekwire.com
- Get Notified When Your Social Media Account Is Hacked, www.internetmarketingninjas.com
- Internet ayatollah: Iran’s supreme leader likes Facebook, Reuters
- Measuring Customer Happiness at Buffer: November 2012, blog.bufferapp.com
- Nielsen and Twitter Establish Social TV Rating, www.nielsen.com
- Social media hoaxes: Could machine learning debunk false Twitter rumors before they spread?, mobile.slate.com
- The Rookie’s Guide to Instagram for Business, unbounce.com
- Twitter’s not just about reach, it’s about readership, econsultancy.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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