Marketing Day: December 2, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Survey: More People Enjoy Getting Direct Mail From Brands Than Email

    Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers’ attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The Formula [...]

  • Internet As Cure For Boredom: Survey Finds More Than Half Go Online For Fun & To Kill Time

    If you still think people are task-oriented when they’re spending time on the Internet, you’re behind the times. Increasingly, adults, especially young adults, report that they get online for no reason at all, instead looking for entertainment and diversion, according to the latest report from the Pew Research Center’s Internet and American Life Project. Internet [...]

  • Google Gets US Justice Department Approval To Buy Admeld

    Google has gotten Department of Justice (DOJ) approval to move forward with its planned acquisition of Admeld, the sell-side optimization firm that helps publishers maximize revenues from their display advertising inventory. Though Google hasn’t disclosed how much the deal was worth, various news outlets valued it at $400MM when it was first announced in June. [...]

  • Android Very Close To 50 Percent Smartphone Penetration

    It’s getting awfully close to 50 percent. Google’s Android OS now represents 46.3 percent of the US smartphone market according to the most recent data from comScore. Apple’s iPhone is now 28 percent of the market. However the iPhone 4S is selling extremely well and may boost Apple’s numbers in future releases. In August Android [...]

  • Holiday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber Monday

    It was nothing new, Bing said, about dropping sites for being too “thin” on content. But it was new to many Black Friday and Cyber Monday deal sites that found themselves banned just before those busy shopping days. Since we first reported on the sites going missing at our sister-site Search Engine Land, several merchants have [...]

  • YouTube Launches New Look With Deeper Google+ & Facebook Integration

    In a new redesign launched last night, YouTube made large changes to the layout and overall look while adding advanced social integration to the site. Some of the biggest functionality changes include deeper social integration with Google+ and Facebook, new themes, better channel recommendations and an increased prominence of YouTube channels in general. Here’s the statement from YouTube on the new look: [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Applications & Portals

Blogs & Blogging

Business Issues

Conversion Optimization

Copywriting, Design & Usability

Email Marketing

Internet Marketing Industry

Mobile Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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