Marketing Day: December 2, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you’ve previously seen may “bump” that story back up in your feed. Facebook also said it will try to […]
  • Advertorial Native Ads To Receive Closer FTC Scrutiny At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online advertising trend: Native Ads. Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re identified as sponsored content. However the question is whether publisher websites are sufficiently […]
  • Enhance Your Internet Marketing Skills At An SMX West Workshop – Best Rates Available Now SMX West workshops deliver the insights and tactics you need to overcome challenges and make your marketing efforts shine. Attend one of six comprehensive workshops held on March 10, just before SMX West on March 11-13.     Workshops provide: – Comprehensive instruction on topics essential to internet marketing success – An intimate learning environment […]
  • The Power Of Integration: Best Practices For Combining Customer Relations Data & Your Media Buy With the incredible amount of data available these days, plenty of brands have figured out how to gather, mine and utilize it to engage with consumers. According to a McKinsey report, 15 out of 17 industry sectors in the U.S. have more data stored, per company, than the U.S. Library of Congress. However, there are […]
  • Amazon Drone Delivery Ready For Takeoff But Are We Ready? On the CBS news magazine 60 Minutes Amazon CEO Jeff Bezos revealed that the company had developed flying delivery drones. Called Amazon Prime Air, the technology has been tested and works today. The objective, according to Amazon, is “to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.” This certainly […]
  • Google Now Adds Walking & Biking Miles Accrued Over The Month Google has quietly added a new feature to Google Now that tracks and reports on the miles you’ve walked and/or biked over the past month. Google Now users on Android have been noticing the new Google Now cards showing up at the beginning of this month, showing how far they’ve walked or biked in the […]
  • Behavior Flow: Better Insights, Better Marketing While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in each month for us to slice and dice this data into something useful. Our time limits mean actionable data need to be right at our fingertips — not always easy with a program that grows […]
  • Is An Instagram Messaging Service With @instagram Email On Horizon? Early last week rumors cropped up about a new private messaging feature that Instagram was working on. Heading into the weekend Techcrunch uncovered a list of instagram.com email addresses that were delivered to an unnamed e-commerce company that purchased an aggregated list. As you may remember, in 2010 when Facebook relaunched their message system, it […]
  • Get To Know: AARP’s Vice President Of Social Strategy Tammy Gordon is the Vice President of Social Communications for AARP. Since formally launching the department in 2010, she has expanded the team to nine full-time strategists and trained hundreds of staff and volunteers across the country. During her time with AARP, Gordon has cultivated a social network audience that includes more than two million, […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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