Marketing Day: December 20, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google+ Simplifies Follower Counts, But Confusion Remains

    Did you miss it? Part of this week’s changes to Google+ was the debut of a new figure combining +1 counts and followers for brand pages. It’s nice, but it still doesn’t rectify problems with how Google+ badges are displayed and used. Counting +1′s My earlier article, The Broken Follower Counts & Confusing Buttons Of Google+, [...]

  • YouTube Boasts A Trillion Video Views In 2011

    Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That’s how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it’s nothing compared to our $15 trillion [...]

  • Infographic: On Facebook, We Friend Real Friends & Unfriend Offensive Ones

    Who gets friended on Facebook? Real life friends, then friends of friends. What gets you unfriended? Being offensive, not being well known or trying to sell someone something. These stats come from an NM Incite infographic looking at why we friend and unfriend on Facebook. The infographic also cover what social media is most used [...]

  • Global Report: U.S. 2nd In Social Networking & 3rd In Mobile Internet Usage

    A new global survey from Pew Internet shows social and mobile information from around the globe. While the U.S. is among the leaders of each category, Israel takes the top spot for both social networking and mobile internet usage (tied with Japan). The study also shows that GDP correlates with both social and mobile usage. Here’s a [...]

  • Improve Your Search Marketing Campaigns With Touchpoint Analysis

    A vitally important first step to the attribution management process within a search marketing campaign is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each individual has [...]

  • Twitter’s New Ad Platform & Brand Pages Deliver Firepower for Marketers

    This has been the year of the social network, marked with the arrival of both major and minor players (Google+, UnThink), and the accelerating growth of existing platforms (Twitter, Facebook and Reddit, among others). As the social media landscape has evolved and branched out in different directions, Twitter has been one of the last leading [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

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Email Marketing

General Internet Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Reputation Management

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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