Marketing Day: December 22, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Triples Its Spending To Keep Default Search Spot In Firefox

    How important was it to Google to remain the default search engine in Mozilla’s Firefox browser? Important enough that Google agreed to pay three times more in this deal than it did in 2010. AllThingsD is reporting that Google’s new deal with Mozilla is costing a cool $300 million per year. That’s about triple what [...]

  • Here Are The Top Mobile Call Spammers Of 2011

    One of the more interesting end of the year “top lists” to come out is WhitePages.com’s “top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US [...]

  • Pinterest, The Most Improved Social Site Of 2011?

    While it’s clear that the Facebook is the MVP of 2011, some interesting new social players made significant steps forward in 2011. Some social sites fizzed out in 2011, but Google+, Tumblr and others saw great growth this year. One of the most surprising successes has been Pinterest, the online pinboard that makes social sharing simple. A [...]

  • Report: Social Networking Accounts for 19% Of Time Spent Online & Social Ads The U.S. Leader In Display

    A recent social networking comScore report broke down global and U.S. trends in Social Media. This annual report solidified the hold that social networking has on global web activity and uncovered some surprising global trends. Here are some highlights from the data: Social Networking: The Most Popular Online Activity Reaching 82% of the world’s online population, social [...]

  • Marketers Reveal Their Favorite Mobile Apps To Inspire Your Strategy In 2012

    Without a doubt, developing or improving mobile marketing strategies in 2012 is likely occupying a lot of real estate on the product roadmaps of many brand managers. For those marketers whose top priority in 2012 is creating and maintaining mobile apps to support their marketing activities, figuring out the functional requirements and features to make [...]

  • 77 Of Top 100 Brands Now Have Google+ Pages

    The biggest brands in the world are adopting Google+ at a quick rate, to the point that Google+ pages are beginning to close the gap with Facebook pages. But with Facebook pages having been around much longer, brands still have exponentially more fans there than they have followers on Google+. According to BrightEdge’s December SocialShare [...]

  • Typosquatters Target Apple, Google & Facebook More Than Twitter, Microsoft

    Apple, Google and Facebook are preferred targets of domain typosquatters more so than competitors like Twitter and Microsoft. That’s according to a new study from internet security company Sophos, which also found that there’s not as much danger in typosquatted domains as you might think — just a lot of URLs using Google to make [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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