Marketing Day: December 23, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • KPMG Says It’s Leaving .Com For .KPMG Domain, Wrongly Cites SEO As A Reason

    KPMG, the multinational professional services agency that was born in 1870, says it will abandon its .com domain and switch to its own .kpmg top-level domain (TLD). And one of the reasons the company gives is an expectation that the new domain will help the company’s search engine optimization. David Green, KPMG’s chief of digital […]

  • Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

    Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest’s Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for […]

  • IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013

    According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of […]

  • Why Content Strategy Is Foundational To Real-Time Marketing

    When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who […]

  • A Look Back On 2013 In Digital Marketing

    This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — […]

  • Get To Know: The VP Of Digital Strategy For CafePress Inc.

    Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Other Items

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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