Marketing Day: December 30, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter
According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN’s AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack’s Top Ten […]
- Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks
According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be “diversifying” their social media usage. According to new Pew survey findings out this morning, […]
- Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards
To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square’s famous digital billboards during New York City’s New Year’s Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear […]
- 2013: The Year Of The Content Marketer
Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, […]
- Programmatic Dominates Our Top 10 Display Advertising Columns For 2013
What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms — all aspects of […]
- Top 10 Social Media Marketing Columns For 2013
How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, […]
- Get To Know: Houghton Mifflin Harcourt’s CMO, John Dragoon
John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing. Before joining Houghton Mifflin Harcourt, Dragoon served […]
- Infographic: The Year In Social Media, A 2013 Recap
What happened in social media in 2013? The year started with Twitter launching Vine and Facebook unveiling its Graph Search. The Harlem Shake went viral, Facebook went public, and selfie was made word of the year. The folks at Infographic Promotion have produced a nice infographic covering some of the highlights in social media over […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 2014 SEO Playbook: Off-Page Factors
- PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates
- Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site
- Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013
- Latest Google Related Dilbert Pokes Fun At Google Engineers
- How SEO Greed Can Ruin A Perfectly Good Linking Strategy
Online Marketing News From Around The Web:
Affiliate Marketing
- How I Create a Strategy for a New Blog or Affiliate Site – Part 1 (Identifying the Demographic), sugarrae.com
Analytics
- Google, make Google Analytics HTTPS by default, Smerity.com
- How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic, quicksprout.com
Business Issues
- Management’s Execution Will Determine Google Glass Success, Seeking Alpha
- French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion, RT News
- Twitter Reverses Rally as Shares Dive, Wall Street Journal
- BlackBerry CEO: Here’s our new strategy, cnbc.com
Content Marketing
- Leading Experts Predict The Content Marketing Trends for 2014, Search Engine Journal
- Why Content Marketing is a Definitive Method for Success in 2014, Search Engine Watch
Display & Contextual Advertising
- 4 Simple but Effective Remarketing Tips, Search Engine Journal
- Oracle Focuses On Digital Marketing, Seeking Alpha
Domaining
- Anti-Google group FairSearch.org loses objection against .map, Domain Name Wire
- The Story Behind the Bitcoins.com Domain Name, DomainInvesting.com
Ecommerce
- Jesse Willms, the Dark Lord of the Internet, Atlantic
- A 5-Step Approach to Maximizing Ecommerce Sales in 2014, Daily Deal Media
Email Marketing
- 4 Things That Are Wrong with Your Email Marketing (and How to Fix Them in 2014), Business 2 Community
- Email Marketing: It’s Not Dead Yet, gaebler.com
Mobile/Local Marketing
- OK, Glass: Show me what’s next for Google, CNET
- Amazon Delivers A Great Christmas For Its Kindle, blog.flurry.com
- Christmas Continues To Set App Download Records In Spite Of Slowing Growth and Globalization of App Market, blog.flurry.com
Social Media
- Facebook ‘dead and buried to teens’, research finds, theguardian.com
- Reddit reaches for profits through a geek-culture bazaar, Reuters
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