Marketing Day: December 5, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • How to Market to the ‘Invisible’ 70% – SMN Webcast next Tuesday

    Recent research indicates that more than 70% of B2B buyers make purchase decisions before engaging with sales or visiting the seller’s website. How do you market to this ‘invisible’ 70%? Search Marketing Now, our sister site, will host a webcast next Tuesday, December 6, at 1 PM EST — “Marketing Along the Buyer’s Journey,” featuring [...]

  • Infographic: Holiday Shopping In A Mobile & Tablet World

    Have you thought about mobile and tablet users for this holiday shopping season? If not, think again. While most web site visits still take place from desktops, mobile and tablet use is rising. The behavior and conversion of tablet users is closer to desktop users. Mobile users, however, seem to have different needs. The folks [...]

  • Official: Facebook Grabs Gowalla, Will Deploy Personnel To Timeline

    CNN Monday reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60 cities globally. It was well-loved by a core of devotees but lost momentum and mindshare to larger rival Foursquare. Gowalla had two million registered users vs. Foursquare’s 10 million. Gowalla shifted models a [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing


Applications & Portals

Blogs & Blogging

Business Issues

Copywriting, Design & Usability

Display & Contextual Advertising


Mobile Marketing

Other Items

Reputation Management

Search Marketing

Social Media

Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • iPhone

    nice info

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