Marketing Day: December 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Launches Its Answer To Facebook Groups: Google+ Communities

    An answer to LikedIn or Facebook Groups, Google today launched Google+ Communities. It also released some new “momentum” numbers. Communities has yet to roll out to most people. It will be an additional icon on the left column of Google+, presumably leading to a directory of existing Communities to join. Users will also be able to [...]

  • Report: Plaintiff Willing To Settle Mexican Lawsuit Against Yahoo

    The plaintiff that recently won a $2.7 billion judgment against Yahoo in a Mexican lawsuit is willing to settle the case for less money. Carlos Bazan-Canabal tells Reuters that Ideas Interactivas and its holding company, Worldwide Directories, are willing to listen if Yahoo wants to settle the case. “If we can reach a settlement with [...]

  • Taking Advantage Of Facebook Placements

    Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can also be hard to keep up with all the changes! One of the most major announcements in recent months is the introduction of placement targeting. Previously, marketplace ads were only shown in the right rail. [...]

  • Google+ Hits 135 Million “In Stream” Users: The Growth Chart & Behind The Numbers

    According to new Google figures, Google+ now has 135 million active users, with 235 million active users when counting Google properties with Google+ features, and 500 million with Google+ enabled accounts. Below, a chart of the growth and more about each type of figure. Google’s Growing “Network Thingy” If three sets of figures for a [...]

  • Want My App? Then Scan It. Using QR Codes To Market Your App

    A few years ago, we were highlighting the use of the internet for the promotion of businesses and telling you how great it was to have your business on the web for all the world to see. Now that focus has shifted to the mobile world. Due to the increase of mobile smartphones and tablets, [...]

  • Live Blog: Twitter’s Del Harvey At SMX Social Media Marketing

    Day one of our SMX Social Media Marketing conference is wrapping up here in Las Vegas, and we’re concluding things via a keynote conversation with Twitter’s Director of Trust & Safety, Del Harvey (@delbius). Marketing Land’s Editor-in-Chief Danny Sullivan will be leading the conversation, and we’ll be reporting as it goes with our live blog [...]

  • Forget “Subscribe,” Facebook Is Soon To Be About The ‘Follow”

    It appears that Facebook will be conforming with social naming norm. The Verge is reporting that all of the “subscribe” actions are going to be converted to “follow” actions. This will not change the “friend” functionality, rather is simply a name change for the subscribe feature. The name change appears to be a play to [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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